The Executive MBA prepares you for your next career step as a member of middle or upper management.

The course provides comprehensive knowledge and skills in the field of the health system of the future, eHealth infrastructure, eHealth services, eHealth management, eHealth 2.0 as well as legal issues, data protection, and ethics in eHealth. Digital transformation is omnipresent, and the media will soon be reporting inflationary reports on the technological change that is pervading the economy and society. Hardly any industry or company remains unaffected. How is this development in healthcare going, where are we today, and what are the most important trends? This is the subject of the executive master’s course, presenting current topics such as eHealth strategy, technological trends, questions about new technologies and their ethical and legal implications as well as the effects on the actors of traditional health care for discussion. Starting from the perspective of the person at the center, this part-time training is based on a broad, life-long concept of health care that not only regards sick people as ePatients, but equally healthy people as customers of prevention and health-promoting services that empower are to develop their own health skills for each phase of life.

The overarching topic of this master’s course is digital transformation. Digital information and communication technologies have changed the world. There is almost no area of ​​professional or everyday life that is not affected by developments such as cloud computing, mobile devices, social media, global networks, participatory culture, etc. New forms of work, communication and lifestyle influence the economy, education, administration, health and leisure activities. More and more people and organizations are reorienting themselves, building new structures and processes and revising traditional ways of thinking and acting. Supplement the competencies of the CAS Digital Transformation basic module for this master’s course with CAS from all areas that are suitable for your individual goals.

As we can see, traditional knowledge management - driven by Web 2.0 and social media - is shifting towards so-called knowledge network management. The management of knowledge in networks, including those that arise in the context of social media, requires the integration of traditional knowledge management in the areas of change management, human resource management, organizational development, innovation management, strategic leadership, IT, and marketing. It requires a holistic view that takes organizational, technological, and human factors equally into account. In our master’s degree, learn how to strategically incorporate, merge and use knowledge management and social media.