Be prepared to become a top manager specializing in business administration, in multinationals, international organizations, and governments. Optional second Master's with Boston University, USA (9 months).

The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

The sports market is a multibillion-dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil, and the Middle East. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorship. Professionals who want to work in this field require an innovative, creative mindset and an increasingly specialized skill set. This program prepares students to meet these challenges through courses in sports marketing and management, and financial management as applied to sport and sponsorship.

Upon successful completion of the study program students receive an international private Master of Business Administration (MBA) degree awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

EU’s international marketing MBA graduates are sought after by high-profile corporations and global agencies for both their knowledge and international experience. Throughout the program, students are exposed to a practical curriculum that includes distribution channel management, integrated communications, and consumer behavior.

The MBA in Entrepreneurship program is designed for professionals and aspiring entrepreneurs interested in developing and implementing new programs, projects, or ventures within their organizations and industries or in starting their own businesses. The curriculum covers vital topics, such as management skills, business law, and accounting methods, and analyzes how they are applied in various business situations.

The MBA in International Business provides students with the know-how to navigate a world where geographical borders are disappearing, and the concept of the workplace is becoming more flexible. This program hones candidates’ varied skill set that will make them adaptable to the diversity and international nature of the global business market. Program candidates aspire to work in a global environment and within dynamic game-changing ventures.

The MBA in Global Banking and Finance offers courses with advanced concepts that relate to the financial organization, operations, and problems of the economy at large while stressing issues of financial management in business firms and financial institutions. This program has been specifically designed to prepare graduates for management positions in the fields of corporate finance, investment management, and other diverse areas in banking and finance.

Growing businesses need to adapt to environmental and technological changes. This major prepares students for the challenges of establishing and growing a business in today’s dynamic climate. EU will help students build the framework for their new venture and provide them with the skills necessary to become entrepreneurial leaders. Students will develop key capabilities for success in the areas of new product and service development as well as small and family business management.

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest-growing and most in-demand modern industries. The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will be well-equipped to start their own online business, join an existing company or invent new ways of doing business online.

Today’s successful professionals must demonstrate a varied skill set, adaptable to the diverse and international nature of the global market. This major equips students with the tools to navigate a world with rapidly diminishing borders. In this program, students will develop a broad understanding of the global economic playing field through extensive case study research accompanied by a diverse range of topics that relate to international business, including finance, law, media, communications and management.

The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will be well-equipped to start their own online business, join an existing company, or invent new ways of doing business online.

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios, and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising, and media, preparing them for a career in international marketing.

This major covers a diverse range of areas in the finance industry, from the financial organization, operations, and challenges of the economy at large to issues of financial management in firms and financial institutions. This program equips students with the analytical and tools necessary to deal with important practical issues in a finance-centered career. This program is the perfect preparation for management positions in the fields of corporate finance, investment management, and other areas of banking and finance.

The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that consumers and brands are so interconnected. This program will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

Tourism is the fastest-growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. This specialization explores the theories, practices, and business models that make up the tourism and leisure field. Focusing on the development of executive skills and strategic aptitudes, this program will deliver the key competencies required in the industry while developing an understanding of international and intercultural management needs.