Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand.

A master of business administration (MBA) is a professional degree given to those who study business management at a business school. Various forms of analysis and strategy are covered including operations, marketing, finance, and accounting.

Online learning refers to use of electronic media and information and communication technologies (ICT) in education. With online learning one has the flexibility to access their studies at any time and from anywhere they can log on.