MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.

If you seek to advance your career in the digital sector, Saint Leo University's online Master of Business Administration (MBA) with a specialization in Social Media Marketing is the program you need. Designed for professionals who desire to build managerial and analytical skills, this program equips students with the knowledge and technical social media skills required to thrive in the digital age. Students learn to achieve marketing targets by gaining essential insights that inform vital business decisions. 

As we can see, traditional knowledge management - driven by Web 2.0 and social media - is shifting towards so-called knowledge network management. The management of knowledge in networks, including those that arise in the context of social media, requires the integration of traditional knowledge management in the areas of change management, human resource management, organizational development, innovation management, strategic leadership, IT, and marketing. It requires a holistic view that takes organizational, technological, and human factors equally into account. In our master’s degree, learn how to strategically incorporate, merge and use knowledge management and social media.