The MBA Media Leadership equips you with the knowledge and understanding required to analyse, direct and develop business operations in the modern media environment involving journalism, marketing and public relations. It critically explores key issues and forces shaping the development of media in a global context, the particular convergence of activities, interactivity with audiences and entrepreneurship.

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest-growing and most in-demand modern industries. The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will be well-equipped to start their own online business, join an existing company or invent new ways of doing business online.

The success of a business today depends heavily on its online presence. Accordingly, an increasingly digital workforce is one of the fastest growing and most in-demand assets in modern industries. The digital business program prepares you to thrive in an online playing field, examining a broad range of topics from online architecture to UX, while covering many of the relevant issues that managers face in Internet-based environments. You will be well-equipped to start your own online venture, join an existing company or invent new ways of doing business online.

MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.

GUC and Deutsche Welle introduce the first MBA in Media Management to be offered in Egypt. Upon successful completion of the program, graduates receive a Master of Business Administration (MBA) in Media Management from the GUC. This supports the international exposure of Media management and practices to Egyptian and international calibers studying in German University in Cairo.

If you seek to advance your career in the digital sector, Saint Leo University's online Master of Business Administration (MBA) with a specialization in Social Media Marketing is the program you need. Designed for professionals who desire to build managerial and analytical skills, this program equips students with the knowledge and technical social media skills required to thrive in the digital age. Students learn to achieve marketing targets by gaining essential insights that inform vital business decisions. 

As we can see, traditional knowledge management - driven by Web 2.0 and social media - is shifting towards so-called knowledge network management. The management of knowledge in networks, including those that arise in the context of social media, requires the integration of traditional knowledge management in the areas of change management, human resource management, organizational development, innovation management, strategic leadership, IT, and marketing. It requires a holistic view that takes organizational, technological, and human factors equally into account. In our master’s degree, learn how to strategically incorporate, merge and use knowledge management and social media.

Digital transformation and innovation are forcing business to rapidly adapt. The specialization in Digital Business will provide students with an understanding of the key effects of technological change on business.