The MBA Business & Marketing accompanies you in the developement of your skill necessary for the development of Business and Marketing activities in the context of ever-increasing digitalization.

The MBA in International Marketing addresses the interface of marketing logistics and cultural phenomena as they exist in a contemporary global environment.

The MBA in Luxury Management and Marketing aims to provide our students with a balanced education between concepts, luxury management and marketing techniques, personal development and intellectual openness.

In this ever-increasing pile of data and with a never-before focus on marketing strategies, companies are turning heavily on recognizing the “voice of customers”. ESDST MBA in Marketing Analytics paves the path to understand and approach the intricacies involved in marketing data to reveal insights. This course will make the graduates ready to make an immediate impact by presenting data-driven insights to support business strategy. The curriculum is crafted to combine the specialized education in marketing research methodologies with analytics techniques, thereby making it a full package to take in stride. The program is equally beneficial to people with prior knowledge of the marketing industry and to new entrants as well, as it thoroughly touches the floor and ceiling of the marketing industry before taking on the application of related data analytics.

Online MBA in Luxury Marketing by EIML Paris offers students a unique learning experience, and prepares them to build their career towards sectorial areas of the luxury industry: fashion, jewelry and watches, cosmetics and perfumes, gastronomy, wine and spirits, hospitality and luxury services. The online program fully taught in English, enables students to gain core knowledge of luxury management, marketing and communication while developing an understanding of brand management regarding different luxury sectors. The pedagogy is innovative and based on practical teachings including seminars, conferences, case studies and consulting projects in collaboration with luxury brands. Thus, EIML MBA offers seminars in class in the following specialties: collection design, gemology, cosmetics-and-perfume-making techniques and raw materials, gastronomy and wine-tasting workshops. Study trips including store tours in European capitals are organized in order to help students to develop an international vision of luxury cultures. Who is this program for? Students having earned a four-to-five-year higher education degree, and professionals aspiring to deepen their knowledge or extend their actionable know-how. Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017. One academic year of 65 course days corresponds to 60 ECTS-credits. Skills and knowledge are assessed, equally, in two distinct ways: continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

Digital marketing offers a powerful approach to engage and interact with customers across online channels such as the web, social media and mobile apps. As a result, businesses can increase their online visibility, increase their web traffic, and build brand recognition.

MBA Marketing, Brand Management, and Innovation to familiarize you with the new marketing functions centred on the precise knowledge of the customers' expectations and the approaches of marketing innovation to differentiate itself from its competitors, gain new markets, and ensure its sustainability.

MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.

Delivered in the vibrant and cosmopolitan city of Paris, the full-time MBA is a one-year program of intensive learning and practical application with corporate partners. AMBA & AACB Accredited. To successfully navigate your MBA journey, you will exchange with talented academics through core courses, lab immersion, and capstone projects. These different ways of learning will allow you to create new visions for change, acquire emotional intelligence to lead high-performance teams, and develop your entrepreneurial spirit to anticipate change and lead digital transformation in any company. Having your MBA classroom in Paris, in Europe’s premier fast-moving business hub, will offer you unparalleled opportunities in an international context.

MBA Events, Public Relations train you in developing strategies, the tools of event communication, and Public Relations of brands and institutions. Learn to create events to manage a brand image, build relationships with internal and external audiences, and manage the company's reputation online and offline.