28 Journalism, Media, and Mass Communication MBA Degree Programs

MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.

MBA Events, Public Relations train you in developing strategies, the tools of event communication, and Public Relations of brands and institutions. Learn to create events to manage a brand image, build relationships with internal and external audiences, and manage the company's reputation online and offline.

The content of the MBA reflects current business practices in class organizations. The courses balance the appreciation of the role of theory in effective management with practical ideas, with a focus on technology-based management. The program provides an ethical and legal basis for the student's behavior in commerce and it gives the student an insight into the recognition of inappropriate behavior in others.

GUC and Deutsche Welle introduce the first MBA in Media Management to be offered in Egypt. Upon successful completion of the program, graduates receive a Master of Business Administration (MBA) in Media Management from the GUC. This supports the international exposure of Media management and practices to Egyptian and international calibers studying in German University in Cairo.

This MBA was created to meet the needs of fashion and textile companies to develop innovative strategies in the face of increasing globalisation.

The developments in the digital single market, the noticeable increase in skill shortage, and the effects of a global pandemic are posing new challenges for the European audiovisual and entertainment industry at the crossroads of creative, legal, and business. The importance of digitalization as well as the inevitable focus on transformational leadership and resilience is more evident for tomorrow's film and TV companies today than ever before. The executive master's degree program European Film Business and Law LL.M. | MBA equips professionals and executives in film and TV with the necessary skills and tools to master those challenges with competence, ensuring the sustainable development of their companies and overall dynamic market growth in Europe. The program offers comprehensive insights into the European audiovisual and entertainment landscape from a business as well as a legal perspective. Next to top-class academic expertise, the program offers a significant amount of practice-relevant knowledge, interdisciplinary knowledge exchange, as well as access to top industry experts and their networks.

The overarching topic of this master’s course is digital transformation. Digital information and communication technologies have changed the world. There is almost no area of ​​professional or everyday life that is not affected by developments such as cloud computing, mobile devices, social media, global networks, participatory culture, etc. New forms of work, communication and lifestyle influence the economy, education, administration, health and leisure activities. More and more people and organizations are reorienting themselves, building new structures and processes and revising traditional ways of thinking and acting. Supplement the competencies of the CAS Digital Transformation basic module for this master’s course with CAS from all areas that are suitable for your individual goals.

At the end of the Master (MBA) in Business Law and Public Relations study program, graduates will combine theory with their own work experience and display a sound knowledge of Business Law and Public Relations.

The MBA in Telecommunications Management consists of three different levels. In the first level – launching, learners will be exposed to the main tools, theories, models, and concepts about how to manage a modern small and medium-sized enterprise. The second level – deepening covers current topics and emerging theories to prepare learners for future challenges and opportunities. The third level – specializing allows learners to focus on Telecommunications Management, including their final master project.

If you seek to advance your career in the digital sector, Saint Leo University's online Master of Business Administration (MBA) with a specialization in Social Media Marketing is the program you need. Designed for professionals who desire to build managerial and analytical skills, this program equips students with the knowledge and technical social media skills required to thrive in the digital age. Students learn to achieve marketing targets by gaining essential insights that inform vital business decisions. 

Digital transformation and innovation are forcing business to rapidly adapt. The specialization in Digital Business will provide students with an understanding of the key effects of technological change on business.

The program is uniquely designed for those wishing to acquire both the knowledge and skills necessary for a successful career as an IMC professional or middle-level business executive.

As we can see, traditional knowledge management - driven by Web 2.0 and social media - is shifting towards so-called knowledge network management. The management of knowledge in networks, including those that arise in the context of social media, requires the integration of traditional knowledge management in the areas of change management, human resource management, organizational development, innovation management, strategic leadership, IT, and marketing. It requires a holistic view that takes organizational, technological, and human factors equally into account. In our master’s degree, learn how to strategically incorporate, merge and use knowledge management and social media.