4 Journalism, Media, and Mass Communication MBA Degree Programs in Germany

The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that consumers and brands are so interconnected. This program will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

The success of a business today depends heavily on its online presence. Accordingly, an increasingly digital workforce is one of the fastest growing and most in-demand assets in modern industries. The digital business program prepares you to thrive in an online playing field, examining a broad range of topics from online architecture to UX, while covering many of the relevant issues that managers face in Internet-based environments. You will be well-equipped to start your own online venture, join an existing company or invent new ways of doing business online.

The Digital Communication skills required to be successful in the dynamic field of communication have been drastically redefined by the constant changes and evolution of digital media over recent years. Professionals in this field are required to coordinate increasingly complex campaigns that stretch over a vast range of communication channels, all of which are interconnected and greatly impact an organization’s reputation and success.

The developments in the digital single market, the noticeable increase in skill shortage, and the effects of a global pandemic are posing new challenges for the European audiovisual and entertainment industry at the crossroads of creative, legal, and business. The importance of digitalization as well as the inevitable focus on transformational leadership and resilience is more evident for tomorrow's film and TV companies today than ever before. The executive master's degree program European Film Business and Law LL.M. | MBA equips professionals and executives in film and TV with the necessary skills and tools to master those challenges with competence, ensuring the sustainable development of their companies and overall dynamic market growth in Europe. The program offers comprehensive insights into the European audiovisual and entertainment landscape from a business as well as a legal perspective. Next to top-class academic expertise, the program offers a significant amount of practice-relevant knowledge, interdisciplinary knowledge exchange, as well as access to top industry experts and their networks.