Coventry is known for two universities – Coventry University and University of Warwick. The latter one is one of only five universities never to have been rated outside the top ten. Coventry has a large student population with many foreign students.

International marketing involves using marketing techniques and principles on a worldwide scale. Students in this field often have the opportunity to study topics such as international promotion, strategies, global finance, government regulation, targeting and resource allocation.

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom and Britain, is a sovereign state located off the northwestern coast of continental Europe. The two most famous (and oldest) universities are Oxford and Cambridge (often referred to as Oxbridge by many Britons). England also has several other world-class institutions, including several in London (notably Imperial College, the London School of Economics, University College London and King's College London, all are part of London University).

A master of business administration (MBA) is a professional degree given to those who study business management at a business school. Various forms of analysis and strategy are covered including operations, marketing, finance, and accounting.