The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios, and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising, and media, preparing them for a career in international marketing.

The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

IU's MBA in International Marketing curriculum gives students a competitive advantage in today's rapidly changing and diversified business environment by providing a foundation for understanding markets, rivals, product portfolios, and customer behavior from an international and strong management viewpoint. Students will hone their entrepreneurial skills and learn about the most recent advancements in digital marketing techniques, advertising, and media from industry professionals with at least 3 years of experience, preparing them for a future in international marketing.

The MBA in International Marketing addresses the interface of marketing logistics and cultural phenomena as they exist in a contemporary global environment.

EU’s international marketing MBA graduates are sought after by high-profile corporations and global agencies for both their knowledge and international experience. Throughout the program, students are exposed to a practical curriculum that includes distribution channel management, integrated communications, and consumer behavior.

As a student of the IBSA Dual Degree Master's Program with a specialization in International Marketing, you will take the core modules at the IGC in Bremen. In the second semester, you will build on your marketing knowledge at the University of València in Spain. The study program at the University’s Faculty of Economics considers theoretical aspects of contemporary issues from a global perspective, and applies strategic marketing and management techniques in practice. In addition, your learning process will be supplemented with diverse teaching methods including but not limited to discussion rounds, group project phases and visits to companies of strategic importance.

The International Marketing MBA program is designed to equip students with the skills needed to succeed in global business environments. It covers key areas such as strategic marketing, market researc...

Develop a range of multidisciplinary marketing skills as well as your ability to think and work strategically, to prepare for a career in international marketing and business. This course will aim to equip you with theories and concepts of strategy, leadership, and finance, along with specialised knowledge in marketing management, creativity brand communications and digital marketing.

The MBA in International Marketing has been designed for students to undertake the academic modules along with either an individual project based on internship, consultancy or an academic dissertation.

A Master of International Sales and Marketing (MBA) signifies the next level of achievement in any academic discipline.

The Marketing concentration provides students with the advanced knowledge in marketing products and services.

An MBA in Marketing provides students with an opportunity to ascend to leadership positions in general management, med, and management consulting.

The program is designed to give students a comprehensive understanding of how global markets operate and how to develop effective marketing strategies across borders. It covers core concepts like inte...

The international business environment is currently undergoing a series of fundamental and far-reaching economic, social, technological and geo-political changes. These changes have led to the emergence of a new and different market reality

The program is uniquely designed for those wishing to acquire both the knowledge and skills necessary for a successful career as an IMC professional or middle-level business executive.