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2 Digital Communication MBA Degree Programs


EU Business School Munich
MBA in Digital Communication
- Munich, Germany
MBA
Full time, Part time
1 year
On-Campus
English
The Digital Communication skills required to be successful in the dynamic field of communication have been drastically redefined by the constant changes and evolution of digital media over recent years. Professionals in this field are required to coordinate increasingly complex campaigns that stretch over a vast range of communication channels, all of which are interconnected and greatly impact an organization’s reputation and success.


IKF Institut für Kommunikation & Führung - Institute for Communication & Leadership
MAS/MBA Digitale Transformation Master of Advanced Studies / Master of Business Administration Digitale Transformation
- Lucerne, Switzerland
MBA
On-Campus
The overarching topic of this master’s course is digital transformation. Digital information and communication technologies have changed the world. There is almost no area of professional or everyday life that is not affected by developments such as cloud computing, mobile devices, social media, global networks, participatory culture, etc. New forms of work, communication and lifestyle influence the economy, education, administration, health and leisure activities. More and more people and organizations are reorienting themselves, building new structures and processes and revising traditional ways of thinking and acting. Supplement the competencies of the CAS Digital Transformation basic module for this master’s course with CAS from all areas that are suitable for your individual goals.
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Learn more about Digital Communication MBA degree programs
Digital Communication degree programs at the MBA level focus on the intersection of technology and communication, preparing you to navigate modern digital challenges in various industries. This field is exciting because it emphasizes strategic thinking and the utilization of digital tools to craft meaningful connections with audiences.
Through this program, you'll dive into courses that cover digital marketing strategies, social media management, and data analytics. You'll learn to design comprehensive communication plans that include evaluating user engagement metrics and using various platforms to reach targeted demographics effectively. As you engage in practical projects, students strengthen adaptability as they explore new ideas within this fast-paced environment.
The analytical skills gained in this program are invaluable as you move into roles such as digital marketing manager, communications strategist, or brand development specialist. By focusing on both the theoretical and practical aspects of digital communication, the MBA equips you with the competencies needed to excel in today's competitive job market.