The Digital Communication skills required to be successful in the dynamic field of communication have been drastically redefined by the constant changes and evolution of digital media over recent years. Professionals in this field are required to coordinate increasingly complex campaigns that stretch over a vast range of communication channels, all of which are interconnected and greatly impact an organization’s reputation and success.

The overarching topic of this master’s course is digital transformation. Digital information and communication technologies have changed the world. There is almost no area of ​​professional or everyday life that is not affected by developments such as cloud computing, mobile devices, social media, global networks, participatory culture, etc. New forms of work, communication and lifestyle influence the economy, education, administration, health and leisure activities. More and more people and organizations are reorienting themselves, building new structures and processes and revising traditional ways of thinking and acting. Supplement the competencies of the CAS Digital Transformation basic module for this master’s course with CAS from all areas that are suitable for your individual goals.