MBA International Management - Data-Driven Marketing. The ESB MBA at Reutlingen University offers an engaging blend of theoretical knowledge and practical skills to equip future marketing leaders. Students are taught a wide range of topics from the fundamentals of digital marketing to applications of artificial intelligence through interactive teaching methods, project collaboration, and real-world case studies.

Through Steinbeis University Schools of Next Practices’ MBA in Business Management with a specialization in Data Analytics & Artificial Intelligence, you will be uniquely equipped to access one of the most dynamic areas in Germany —and the world — where demand for talent outstrips supply.

If numbers are your great passion, the MBA specialising in Data Analytics is the right choice for you. In this part-time degree programme, you will be trained as a data specialist and can then start your career in various industries, such as e-commerce, insurance or banking.

MBA International Management - Data Analytics and Decision Making are an essential part of the ESB MBA, designed to empower future business leaders with the skills to use data in decision-making processes. This comprehensive MBA covers everything from the basics of data analytics such as data storage, organization, transformation, and visualization to advanced techniques, and applications of machine learning. Students will gain hands-on experience in exploring data sets, formulating hypotheses, and testing empirical methods.

This MBA specializing in Data & Business Analytics will teach you to combine data with actionable business insights. You will gain strong knowledge in data technology, data applications, data strategies, and data-driven decision making, and will explore the potential of data applications within a business context — both in terms of operational analysis and strategical decision making.

Our MBA in AI and Data Leadership for Sustainability prepares you to become a data-driven leader capable of leveraging AI to spearhead impactful sustainability initiatives. Accessible to professionals from all backgrounds, our MBA program equips you with the technological expertise and business acumen needed to drive impactful innovations within your organization.