The Digital Communication skills required to be successful in the dynamic field of communication have been drastically redefined by the constant changes and evolution of digital media over recent years. Professionals in this field are required to coordinate increasingly complex campaigns that stretch over a vast range of communication channels, all of which are interconnected and greatly impact an organization’s reputation and success.

The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that consumers and brands are so interconnected. This program will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

The MBA 1-Year Track is designed as a full-time, residential program, 12 months (three terms and a summer period) are required for completion of the degree. The previous study at other institutions does not reduce the 12-month residency requirement for the MBA degree.

Our MBA puts top priority on your business career. Passport to your chosen career opportunities, top companies recruit IUJ MBAs. Support from a global network of Alumni, world-class faculty, regional communities, multinational corporations, and governments.

The innovative MBA CSB + Master studies are organized by Cracow School of Business CUE in cooperation with Clark University in Worcester, USA. These studies are created primarily for the people who wish to start their careers in business (junior management). The program is a unique combination of academic studies at the Master level conducted according to the program of American partner, and the practical business approach typical for the MBA studies.

MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.

Environmental management and communication have gained importance for many companies. The Master's degree MBA - Environmental Management and Communication provides in-depth knowledge of theories, concepts and key skills in the areas of sustainability management, PR work and environmental project management at corporate level. Within the framework of environmental management, students are able to plan, manage, implement and evaluate projects. You will learn how to set priorities, gain the support of the decision-making body and monitor progress. In particular, content on corporate sustainability in the sense of sustainable value chains, corporate social responsibility and the general relevance of sustainability is used here. In addition, this distance learning Master's degree focuses on communication between companies and the media, as well as NGOs and environmental organizations.

The content of the MBA reflects current business practices in class organizations. The courses balance the appreciation of the role of theory in effective management with practical ideas, with a focus on technology-based management. The program provides an ethical and legal basis for the student's behavior in commerce and it gives the student an insight into the recognition of inappropriate behavior in others.

The overarching topic of this master’s course is digital transformation. Digital information and communication technologies have changed the world. There is almost no area of ​​professional or everyday life that is not affected by developments such as cloud computing, mobile devices, social media, global networks, participatory culture, etc. New forms of work, communication and lifestyle influence the economy, education, administration, health and leisure activities. More and more people and organizations are reorienting themselves, building new structures and processes and revising traditional ways of thinking and acting. Supplement the competencies of the CAS Digital Transformation basic module for this master’s course with CAS from all areas that are suitable for your individual goals.

The program is uniquely designed for those wishing to acquire both the knowledge and skills necessary for a successful career as an IMC professional or middle-level business executive.