About BA in Business with Analytics In a fast-paced global market where change is constant, and the term ‘Big Data’ has dominated the field of analytics, it is essential for the future workforce to be equipped with the required skillset that sets them apart from the crowd. Along with offering an insight and training into core business processes such as Research, Human Resources, Digital Marketing and Operations, the programme comprises of study material that strengthens knowledge of management and analytics. Bringing different aspects of analytics through incorporation of modules such as Business Analytics, Predictive Analytics, Perspective Analytics and Computational Analytics – the BA in Business Management with Analytics offered by Westford in partnership with UK’s Abertay University aims to create a talent pool that harnesses the ability to apply the tools that are at their disposal and thrive in an international business environment.

Data Analytics, process of transforming input data into useful information through proper analytic tools, is relevant to all business professionals. This process enhances the decision makers’ ability to use data effectively, in order to better understand the cases that they are dealing with, and to provide better, consistent, and to the point decision models to solve a wide range of business problems.