Business analytics is a core asset for companies focused to deliver on business objectives of growth and revenue by utilizing data-based decision making. MBA in Business Analytics program has been developed upon the research edifice that data-savvy business managers are better managers. Therefore, instead, you invest and study in two programs – Business Analytics and Management separately, this one program aims at integrating data at every step of making a business decision. Master in business administration provides an edge to any professional by equipping them with better decision-making skills, apprising them of holistic areas of management to allow you to be a top-level executive. Business Analytics enables business managers to integrate data-driven decisions, which are better than decisions based upon gut feeling or past experiences.

According to recent reports, the global business analytics market is projected to reach a value of $512.04 billion by 2026, reflecting a remarkable CAGR of 14.7%. This exponential growth signifies the integral role data-driven insights play in shaping the future of business.

Business analytics has taken up the top pedestal across the globe. Irrespective of the nature of the industry, big data has cultivated entirely unconventional ways of looking at and working with data guided by standard statistical and mathematical principles.

In this ever-increasing pile of data and with a never-before focus on marketing strategies, companies are turning heavily on recognizing the “voice of customers”. ESDST MBA in Marketing Analytics paves the path to understand and approach the intricacies involved in marketing data to reveal insights. This course will make the graduates ready to make an immediate impact by presenting data-driven insights to support business strategy. The curriculum is crafted to combine the specialized education in marketing research methodologies with analytics techniques, thereby making it a full package to take in stride. The program is equally beneficial to people with prior knowledge of the marketing industry and to new entrants as well, as it thoroughly touches the floor and ceiling of the marketing industry before taking on the application of related data analytics.

With the ever-increasing in electronic health data, the demand for data analytics in the healthcare domain is also rising. ESDST MBA in Healthcare Analytics Certificate Program provides students with the knowledge to succeed as a data and operational analyst in health care. It has been designed for working clinicians and IT professionals as well as fresh graduates with an inclination towards life sciences and healthcare. It combines the much-needed domain knowledge with practical, career-oriented data analytics skills. Students are introduced to the process of selecting, preparing, analyzing, interpreting, evaluating, and presenting data related to health system performance and clinical effectiveness with the various methodologies and tools of data analytics.

With the advent of time, the field of Human Resource Management has changed dramatically. While the prime focus of HR professionals remains the “human” aspects of running an organization, their dependence and reliance on emerging technology and data cannot be denied. While data mining wasn’t utilized to a great extent a decade ago, however, data analytics in HR operations has surfaced as an unavoidable need. The prevalence and emergence of this data and the evident impact it brings over HR processes has paved a way for a new discipline; Human Resources Analytics. In this program, students will explore what all forms the structure of HR analytics and understand the crucial role of data analysis on major HR operations.