Business analytics is a core asset for companies focused to deliver on business objectives of growth and revenue by utilizing data-based decision making. MBA in Business Analytics program has been developed upon the research edifice that data-savvy business managers are better managers. Therefore, instead, you invest and study in two programs – Business Analytics and Management separately, this one program aims at integrating data at every step of making a business decision. Master in business administration provides an edge to any professional by equipping them with better decision-making skills, apprising them of holistic areas of management to allow you to be a top-level executive. Business Analytics enables business managers to integrate data-driven decisions, which are better than decisions based upon gut feeling or past experiences.

According to recent reports, the global business analytics market is projected to reach a value of $512.04 billion by 2026, reflecting a remarkable CAGR of 14.7%. This exponential growth signifies the integral role data-driven insights play in shaping the future of business.

About BA in Business with Analytics In a fast-paced global market where change is constant, and the term ‘Big Data’ has dominated the field of analytics, it is essential for the future workforce to be equipped with the required skillset that sets them apart from the crowd. Along with offering an insight and training into core business processes such as Research, Human Resources, Digital Marketing and Operations, the programme comprises of study material that strengthens knowledge of management and analytics. Bringing different aspects of analytics through incorporation of modules such as Business Analytics, Predictive Analytics, Perspective Analytics and Computational Analytics – the BA in Business Management with Analytics offered by Westford in partnership with UK’s Abertay University aims to create a talent pool that harnesses the ability to apply the tools that are at their disposal and thrive in an international business environment.

Business analytics has taken up the top pedestal across the globe. Irrespective of the nature of the industry, big data has cultivated entirely unconventional ways of looking at and working with data guided by standard statistical and mathematical principles.

In this ever-increasing pile of data and with a never-before focus on marketing strategies, companies are turning heavily on recognizing the “voice of customers”. ESDST MBA in Marketing Analytics paves the path to understand and approach the intricacies involved in marketing data to reveal insights. This course will make the graduates ready to make an immediate impact by presenting data-driven insights to support business strategy. The curriculum is crafted to combine the specialized education in marketing research methodologies with analytics techniques, thereby making it a full package to take in stride. The program is equally beneficial to people with prior knowledge of the marketing industry and to new entrants as well, as it thoroughly touches the floor and ceiling of the marketing industry before taking on the application of related data analytics.

With the ever-increasing in electronic health data, the demand for data analytics in the healthcare domain is also rising. ESDST MBA in Healthcare Analytics Certificate Program provides students with the knowledge to succeed as a data and operational analyst in health care. It has been designed for working clinicians and IT professionals as well as fresh graduates with an inclination towards life sciences and healthcare. It combines the much-needed domain knowledge with practical, career-oriented data analytics skills. Students are introduced to the process of selecting, preparing, analyzing, interpreting, evaluating, and presenting data related to health system performance and clinical effectiveness with the various methodologies and tools of data analytics.

With the advent of time, the field of Human Resource Management has changed dramatically. While the prime focus of HR professionals remains the “human” aspects of running an organization, their dependence and reliance on emerging technology and data cannot be denied. While data mining wasn’t utilized to a great extent a decade ago, however, data analytics in HR operations has surfaced as an unavoidable need. The prevalence and emergence of this data and the evident impact it brings over HR processes has paved a way for a new discipline; Human Resources Analytics. In this program, students will explore what all forms the structure of HR analytics and understand the crucial role of data analysis on major HR operations.

Data Analytics, process of transforming input data into useful information through proper analytic tools, is relevant to all business professionals. This process enhances the decision makers’ ability to use data effectively, in order to better understand the cases that they are dealing with, and to provide better, consistent, and to the point decision models to solve a wide range of business problems.