Business analytics is a core asset for companies focused to deliver on business objectives of growth and revenue by utilizing data-based decision making. MBA in Business Analytics program has been developed upon the research edifice that data-savvy business managers are better managers. Therefore, instead, you invest and study in two programs – Business Analytics and Management separately, this one program aims at integrating data at every step of making a business decision. Master in business administration provides an edge to any professional by equipping them with better decision-making skills, apprising them of holistic areas of management to allow you to be a top-level executive. Business Analytics enables business managers to integrate data-driven decisions, which are better than decisions based upon gut feeling or past experiences.

With an MBA in Business Analytics, you can translate vast data sets into strategic business decisions, becoming a pivotal asset to any data-driven organization. You could take on roles such as Business Analyst, Data Analyst, Management Consultant, or Analytics Manager, using data insights to optimize processes, enhance customer experiences, or drive growth. This degree also prepares you for leadership roles, where you could oversee data analytics departments or lead cross-functional teams in projects that require sophisticated data interpretation and result-oriented business solutions.

In this ever-increasing pile of data and with a never-before focus on marketing strategies, companies are turning heavily on recognizing the “voice of customers”. ESDST MBA in Marketing Analytics paves the path to understand and approach the intricacies involved in marketing data to reveal insights. This course will make the graduates ready to make an immediate impact by presenting data-driven insights to support business strategy. The curriculum is crafted to combine the specialized education in marketing research methodologies with analytics techniques, thereby making it a full package to take in stride. The program is equally beneficial to people with prior knowledge of the marketing industry and to new entrants as well, as it thoroughly touches the floor and ceiling of the marketing industry before taking on the application of related data analytics.

This course is ideal for HR executives, managers who are looking for a step-up in their current HR roles. This program gives an insight to the HR people...

With the ever-increasing in electronic health data, the demand for data analytics in the healthcare domain is also rising. ESDST MBA in Healthcare Analytics Certificate Program provides students with the knowledge to succeed as a data and operational analyst in health care. It has been designed for working clinicians and IT professionals as well as fresh graduates with an inclination towards life sciences and healthcare. It combines the much-needed domain knowledge with practical, career-oriented data analytics skills. Students are introduced to the process of selecting, preparing, analyzing, interpreting, evaluating, and presenting data related to health system performance and clinical effectiveness with the various methodologies and tools of data analytics.

With the advent of time, the field of Human Resource Management has changed dramatically. While the prime focus of HR professionals remains the “human” aspects of running an organization, their dependence and reliance on emerging technology and data cannot be denied. While data mining wasn’t utilized to a great extent a decade ago, however, data analytics in HR operations has surfaced as an unavoidable need. The prevalence and emergence of this data and the evident impact it brings over HR processes has paved a way for a new discipline; Human Resources Analytics. In this program, students will explore what all forms the structure of HR analytics and understand the crucial role of data analysis on major HR operations.

The DeSales MBA with a concentration in Business Analytics prepares you to make significant professional contributions through data-driven decision making. Analytics jobs are high paying, yet ranked among the hardest to fill because of high demand and a limited talent pool. A DeSales MBA with a concentration in Business Analytics puts you in a position to seize this unique professional opportunity. The program combines core business administration courses with leading edge data analytics courses to give you an in-depth perspective on the world of analyzing and leveraging big data. The Capstone course provides you the opportunity to integrate what you've learned into a culminating activity.

The Master of Business Administration (MBA) in Business Analytics program at Saint Peter’s University helps professionals in various industries broaden their leadership, critical thinking, data analysis, and technological skills.