4 Sports Business Management Masters Degree Programs in Switzerland

The sports market is a multibillion-dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil, and the Middle East. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorship. Professionals who want to work in this field require an innovative, creative mindset and an increasingly specialized skill set. This program prepares students to meet these challenges through courses in sports marketing and management, and financial management as applied to sport and sponsorship.

The FIFA Master - International Master in Management, Law and Humanities of Sport was recently ranked as the #1 Postgraduate Sport Management course in Europe for a record thirteenth time in the influential 2025 SportBusiness rankings.

Co-founded by the International Olympic Committee (IOC) and backed by seven other leading Swiss organisations, the AISTS is home to the World's No.1 Sports Management Master (Eduiversal rankings since 2015). This unique 15-month postgraduate program is based in the Olympic Capital, Lausanne, Switzerland.

The Master in Business and Event Management provides an overview of different types of events and their specific requirements in terms of operational planning. This course will analyze the motivations and expectations of clients today and the evolving event environment. The students will study concepts and the frameworks relating to planning, decision-making, and operational procedures for venue selection, logistics, budgeting, human resource planning, and service providers. The course breaks down the concept of an event and provides the framework and tools to create value and deliver a successful event experience. At the end of the program, students are required to complete an internship, which will give them practical experience and shape their theoretical knowledge in the industry.