To achieve their goals, the programs combine work in theory, writing, text design, and analysis of communication systems and contexts to help students to acquire the knowledge and skills needed to begin careers in writing, rhetoric, and technical communication. The programs emphasize scholarly, humanistic, and social scientific perspectives on the function and application of writing, rhetoric, and technical communication. Consequently, the programs provide students with not only the knowledge and skills required for careers in industry, business, or government but also the research skills and communication theory that will prepare them for doctoral study in communication and rhetoric. The long-range goal of the degree, then, is to enable program graduates to grow as professionals and, ultimately, to contribute to the developing field of writing, rhetoric, and technical communication. Students work with school advisers to design a program that fits their unique educational needs and career aspirations. Depending on their backgrounds and options they might choose to pursue while in the degree program, students may decide to take additional courses to obtain knowledge or skills in specialized areas. For example, students may choose to take extra coursework to enhance their skills in communication technologies or to deepen their academic training in the writing, rhetoric, and technical communication content areas in which they intend to work as professional writers or editors.

M.A. in Rhetoric and Writing Studies program examine theoretical and practical elements of rhetoric. Courses in rhetorical theory, multimodal writing, professional and technical writing, and persuasion provide tools to analyze contexts, use cutting-edge writing technologies and produce effective texts for different purposes and audiences.