4 Marketing Masters Degree Programs in Madrid Spain

The MSc of Marketing and Digital Media aims to equip students with the skills and knowledge to succeed in an international, cutting-edge career in marketing. To do so, the program focuses on how to apply key strategic marketing aspects in an increasingly digital and globalized world.

Tourism is one of the sectors that has changed the most in the world in recent decades. In countries such as Spain, it is clearly the most dynamic sector with the most growth in general, driven by the professionalization of functions and the incorporation of specific technologies.

The UNIE Master in Marketing and Commercial Management aims to provide you with excellent and specialized skills through theoretical in-depth study of the fundamental principles, strategies and techniques of these fields.

We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic digital world.