13 Marketing Masters Degree Programs in Lisbon Portugal

The International Master’s in Management (IMM), ranked 4th worldwide by the Financial Times in 2025, is directed to Bachelor students who want to have an international career after their master’s program and ambition a fast career progression in a multinational company. It is a highly selective 3- Semester Master’s Program that provides students with the tools, concepts, and training to succeed in an international context.

The Master's Degree Program in Data-Driven Marketing, with a specialization in Marketing Intelligence, trains technical and management staff to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations. This is ranked as the best Program in Retail Sales Management & Business Development in Portugal and the 4th best in the World by Eduniversal, an international agency that publishes an annual ranking of the best MBA and Master degree programs in the world (Ranking 2024).

Iscte Business School is well-known for offering the most highly rated, business-oriented MSc in Marketing in Portugal, with a clear international focus. Our full time, two year's program is fully taught in English and is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects.

The Master’s Degree in Communications Studies with a major in Communication, Marketing, and Advertising in partnership with the LUMSA University (Rome, Italy) program correspondingly ensures the learning of a broad set of competencies and development skills that enable the student integration into job markets increasingly demand professionals capable of responding effectively to the new demands for managing both strategic and operational marketing communication within different organizations.

The Master's Degree Program in Data-Driven Marketing, with a specialization in Data Science for Marketing, aims to fill a gap in the postgraduate training of marketing professionals who need to gain new skills to be able to actively participate in the development and application of analytical marketing models. With the proposed study plan, this program presents an up-to-date structure that combines several areas of marketing with a transversal approach of data science to leverage them.

The Master's Degree Program in Data-Driven Marketing, with a specialization in Marketing Research and CRM, fills a gap in the high-level training of managers, technical staff, and other experts in marketing. It is especially targeted at technical staff and market researchers, as well as professionals involved in customer relationship management.

The Master’s Degree in Communications Studies program correspondingly ensures the learning of a broad set of competencies and develop skills that enable the student integration into job markets increasingly demand professionals capable of responding effectively to the new demands for content production and the management of internal and/or external information.

The MSc in Finance is a full-time pre-experience program that is designed for students that desire to be experts in Finance with a focus on a specialization. The program prepares students for high-level careers in the global financial industry. Católica-Lisbon offers a unique opportunity to prepare for the internationally recognized CFA® Level 1 exam during the degree. You can also pursue an extra exchange semester at a top international business school.

The MSc in Economics is an advanced program that promotes an understanding of the analytical tools and approaches used by modern economics to start an impactful global career. Students will learn how to use economic analysis to reach reasoned conclusions about the key economic issues applied to professional settings and make data-driven decisions. It provides a unique learning experience that combines modern tools with real-life hands-on experience.

The International Master of Science in Management is a highly selective program with a solid international scope that offers you a high-quality graduate education in business. The curriculum and program experience are designed to provide relevant practical and academic knowledge and become the launch pad for your international career.

The Master's in Marketing and Technology is the first one-year master's degree in Portugal, aimed at professionals with more than five years of experience, who are positioned at the intersection of marketing and technology. Through an immersive and disruptive learning model, professionals will have privileged and specialized access to the best practices and the most innovative things being done in companies at the confluence of marketing and technology, developing advanced digital and technological skills allowing them to accelerate your career and lead the future of business.

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research...

The world is moving at a very fast pace, and modern business is increasingly global. The Global Master in Marketing is a unique and innovative program designed to empower you to lead the needs and trends of the global marketplace, providing you with the best cutting-edge tools and advanced Marketing strategies to create successful business visions.