18 Marketing Masters Degree Programs in Portugal

The main objective of the MSc in Marketing is to guarantee the link between the theories and models taught and the reality of the problems in today's marketing activities. Thus, we tend to use the empirical teaching approach as much as possible, along with case studies. We have developed a pragmatic approach, which motivates students to produce useful research.

The Master's Degree Program in Data-Driven Marketing, with a specialization in Marketing Research and CRM, fills a gap in the high-level training of managers, technical staff, and other experts in marketing. It is especially targeted at technical staff and market researchers, as well as professionals involved in customer relationship management.

The Master’s Degree in Communications Studies program correspondingly ensures the learning of a broad set of competencies and develop skills that enable the student integration into job markets increasingly demand professionals capable of responding effectively to the new demands for content production and the management of internal and/or external information.

The Master's Degree Program in Data-Driven Marketing, with a specialization in Marketing Intelligence, trains technical and management staff to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations. This is ranked as the best Program in Retail Sales Management & Business Development in Portugal and the 4th best in the World by Eduniversal, an international agency that publishes an annual ranking of the best MBA and Master degree programs in the world (Ranking 2024).

Iscte Business School is well-known for offering the most highly rated, business-oriented MSc in Marketing in Portugal, with a clear international focus. Our full time, two year's program is fully taught in English and is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects.

The Master’s Degree in Communications Studies with a major in Communication, Marketing, and Advertising in partnership with the LUMSA University (Rome, Italy) program correspondingly ensures the learning of a broad set of competencies and development skills that enable the student integration into job markets increasingly demand professionals capable of responding effectively to the new demands for managing both strategic and operational marketing communication within different organizations.

The main goal of the MSc in Marketing is to provide a solid education for professionals whose activity is developed or expected to be developed in the field of marketing, making them able to contribute to the success of brands and organizations, through the satisfaction and loyalty of customers and audiences.

The Master's Degree Program in Data-Driven Marketing, with a specialization in Data Science for Marketing, aims to fill a gap in the postgraduate training of marketing professionals who need to gain new skills to be able to actively participate in the development and application of analytical marketing models. With the proposed study plan, this program presents an up-to-date structure that combines several areas of marketing with a transversal approach of data science to leverage them.

It provides you with the critical insights to help companies meet these new challenges through a comprehensive, integrated and rigorous curriculum that combines the fundamentals of marketing with the latest developments in theory and practice.

The Master in Marketing and Digital Communication aims to train professionals in the skills required for an effective activity in the area of marketing and digital communication, so that they can contribute to the success of brands and organizations on the internet through attraction, satisfaction, and loyalty of digital audiences.

The International Master’s in Management (IMM), ranked 4th worldwide by the Financial Times in 2025, is directed to Bachelor students who want to have an international career after their master’s program and ambition a fast career progression in a multinational company. It is a highly selective 3- Semester Master’s Program that provides students with the tools, concepts, and training to succeed in an international context.

MSc in Management of the Flavor & Fragrance Industry. Dive into the heart of an industry that's not just about scents and flavors, but a symphony of science, creativity, and sustainability. Our Master of Science program, nestled in the picturesque French Riviera, offers you a gateway to one of the most dynamic and rapidly evolving industries globally.

The MSc in Economics is an advanced program that promotes an understanding of the analytical tools and approaches used by modern economics to start an impactful global career. Students will learn how to use economic analysis to reach reasoned conclusions about the key economic issues applied to professional settings and make data-driven decisions. It provides a unique learning experience that combines modern tools with real-life hands-on experience.

The International Master of Science in Management is a highly selective program with a solid international scope that offers you a high-quality graduate education in business. The curriculum and program experience are designed to provide relevant practical and academic knowledge and become the launch pad for your international career.

The MSc in Finance is a full-time pre-experience program that is designed for students that desire to be experts in Finance with a focus on a specialization. The program prepares students for high-level careers in the global financial industry. Católica-Lisbon offers a unique opportunity to prepare for the internationally recognized CFA® Level 1 exam during the degree. You can also pursue an extra exchange semester at a top international business school.