Master's Programme in International Marketing Management is a global markets are characterized by high levels of uncertainty. In addition, the trend of digitalization is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competencies of today's marketing managers.

Digital Marketing and Analytics is a master’s degree programme for those who want to combine business and market knowledge with digitalisation. Digitalisation provides tremendous opportunities for companies to succeed, but success requires unique skills and knowledge. This is exactly what our programme offers you: the capability to help organisations improve their understanding of the markets they operate in and how consumers of today behave in the digitalised environment.

Global business requires graduates who can navigate uncertainty and have a comprehensive understanding of the field. As the need for responsible and sustainable practices of companies, consumers, and societies will continue to grow, our Master’s degree programme in International Business focuses on sustainable global business to meet these challenges.

Master's Degree Programme in Tourism Marketing and Management is not only about making money; we aim to make tourism better. Better for tourism businesses, better for tourists, better for the environment and better for local communities. This is what we teach our students, and this is what the students can do when they have finished our degree programme.

Studying the MSc program in Marketing will give you a competitive edge in a rapidly advancing world. Studying marketing you will learn how to gather, analyze, and understand information & insights about customer behavior in diverse market contexts. You will also get the skills required to develop and manage the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding.

Studying the MSc Programmes in Marketing and Management will give you a competitive edge in a rapidly advancing world. Studying Marketing and Management you will learn how to gather, analyze, and understand market information, and how to lead organizations based on market insight. You will also get the skills required to develop and manage business strategies, business models, product and service development, and market communication.