Lead strategies in digital media! Position brands through effective management of digital advertising and web analytics. Use ICT to connect with consumers and be a value generator for any company. Would you like to influence consumer decisions using technology? Acquire the technical, tactical and strategic skills to perform in the changing digital world. Become a highly qualified and in-demand professional in the field of digital marketing that contributes to meeting the business objectives of any organization.

The Marketing Specialists of Uniempresarial have a critical and constructive vision of the national and business reality. Likewise, he is able to work in private or public organizations, where he can determine the Marketing strategy for his organization, lead prospective marketing projects, manage the tools of information systems and marketing studies as support for the decision making, is responsible for the income of the companies ensuring organizational sustainability.

The Master in Marketing at the Universidad del Rosario integrates a holistic vision of marketing. For this reason, the object of study of the master's program is based on the decision-making of the Chief Marketing Officer (CMO). The Master of Marketing responds to the new marketing needs for a global world. The aim is to train future marketing professionals with a humanistic, global perspective and with an international focus. Beyond being CMO, they must become general managers who understand and think that marketing is everything in the company.

The program seeks that the student at the end of the master's degree is recognized as a Marketing specialist, strengthening and updating their marketing tools, strengthening their personal brand. Thus, develop managerial skills, and train as a Marketing Manager, in a practical and applicative way.

The Master in Marketing is a deepening program of advanced management training, with an emphasis on relationship marketing and a focus on consulting. It is designed to develop competencies for value management and the implementation of marketing strategies in organizations. The Master will be able to manage the marketing processes of the organizations involved, implementing strategies aimed at generating value, productivity, and competitiveness, understanding the complexity of markets, and making decisions with the highest technical and ethical rigor.

As an important step in the preparation of the human talent required by the region and the country and to respond adequately to the challenges generated by economic and commercial dynamics in the national and international spheres, the Faculty of Accounting, Economic and Administrative Sciences of the University of Manizales presents its Master's program in Marketing; resulting from research developments and interaction processes with the environment for more than 18 years training professionals in National and International Marketing and specialists in Marketing and Sales Management.

The Marketing Management Specialization program of the Vision of the Americas University Institution has been conceived to train specialists who interact in different contexts creating and exchanging relationships with current and potential buyers of a company, in order to achieve the goals of herself; all this starting from the conceptualization and application described in the curricular content, and the support of a managerial, deepening and investigative training, which ensures an integrality in the training process.

The discipline that through strategic decisions manages to lead organizations to be profitable, generating long-term relationships with stakeholders and benefits for all. Become an innovative marketing leader, in line with modern trends to make your organization profitable and generate long-term relationships with your stakeholders.

The phenomenon of globalization and the development of technology have radically transformed the dynamics of markets. More informed and demanding consumers, with behavioral trends very different from previous years, make organizations see the need to develop innovative market strategies, focused on customer satisfaction. On the other hand, this same globalization determines a free market with an excessive supply, which undoubtedly requires marketing professionals capable of identifying and promoting differentiating characteristics of their products and services, positioning their brands in the market, and seeking greater participation in the market. mind, heart, and wallet of consumers.

The Marketing Management Specialist of the American University Corporation will be able to: Promote a business vision focused on the market and the customer. Detect needs and take full advantage of market trends and opportunities offered by ICTs in the process by building mutually beneficial exchange relationships with their consumers. Have a long-term vision that allows you to understand your management with future results, management in which your leadership allows you to direct the entire operation of the company towards the client, being aware of the difficulties that may arise to see them as opportunities for improvement and exceed them.

The graduate of the Master in Marketing Management will have the training and skills to exercise management positions, business leadership, and strategic analysis of markets in consulting. It is distinguished by its outstanding professional and human quality, by its clear social sensitivity, and by its ability to contribute and implement solutions to the most varied problems in its professional field.

Global digital marketing opens the doors to multiple opportunities for professional performance in different facets of the global economy. In addition to this, there is an evident increase in electronic commerce, which generates a need for highly qualified professionals who know and can identify high-impact advertising strategies to favor the interests of organizations globally. Taking into account that the economy and global markets move with great dynamism, professionals are required capable of solving the different challenges imposed by the market and the digital world, forming managerial profiles with the ability to make decisions based on new ones. technologies and innovation processes. It is for this reason that at AREANDINA we take care of taking your capabilities to another level, developing your skills so that you master competitive environments under principles of responsibility and great ethical sense, as well as a commitment to the reality of the region and the country.

The Master's Program in Advertising is aimed at professionals in advertising, communicators, marketing professionals, economists, administrators, and related areas, who wish to delve into processes related to advertising and investigative management in the training field.

The Master in Brand Communication, face-to-face methodology, has a strategic vision of communication and information management, which allows its graduates to intervene in the planning, creation, and development of brand communication strategies in all types of social, cultural, educational, product or service organization, public or private. The Master in Brand Communication is called the postgraduate professional who has the strategic, investigative, argumentative, and communication skills to plan, manage and supervise the different communication spaces between a brand and its audiences, in a comprehensive way, with innovation and efficiency, depending on the needs of the organization and the market. It will have values ​​and knowledge that will allow it to function in all types of social, cultural, educational, product or service organization, public or private; with respect, criteria, creative and strategic thinking, decision-making, and negotiation power. He will be a positive leader, with an international vision, who from his emphasis on communication, will be able to face, manage and support the stages of the process of building a brand.