The general objective of this master's degree is to ensure that students learn to develop their functions in specific marketing companies -market research institutes, communication agencies and marketing or company consultancies- and also in the marketing departments of any public company or private.

The Master's in Consumer Behavior and Marketing Insights from EAE Barcelona addresses consumer behaviour analysis through new technologies, neuromarketing, AI, and data analysis for strategic business use. Our program has a dual focus: on the one hand, it emphasizes the understanding and mastery of relevant technologies to extract consumer data and analyze it to generate valuable business insights.

The Official Master in Neuromarketing of UNIR prepares you to innovate in the marketing and advertising strategies of brands, from the study of the emotional and sensory processes that lead the consumer to make a purchase.

Neuromarketing is a field that combines insights from neuroscience with marketing strategies. It studies how the human brain reacts to marketing tactics and uses this knowledge to help businesses create more effective marketing campaigns.

The Master in Market Research & Consumer Behavior is a one-of-a-kind 10-month program, combining consumer psychology with research and analytics methods fully adapted to a strategic business context. It empowers students to leverage their insight-generation capabilities with hands-on execution. As the world becomes more reliant on technology, it now requires innovation at the speed of light. This program will give you the knowledge and skill set required to guide business strategies and develop actionable plans to address the wants and needs of today's marketplace and anticipate those of tomorrow. Furthermore, it is hand-crafted and constantly updated around the needs of top industry recruiters, making you a top contender for the most competitive roles in the field.