The Master "Le Quanti" Advanced Research in Marketing aims to train specialists in marketing and data analysis, quickly making them functional and very adaptable to all the jobs that make up the market research sector. It offers two options Professional Track / Research Track. The Professional Track option is aimed on the one hand at students who wish to acquire the skills, knowledge and experience specific to the marketing research profession, and on the other hand, in its Research Track option, at those who wish to continue their studies with a view to obtaining a doctorate and aiming for an academic career. The first semester is common to both profiles. The second semester is then organised into a professional and a research track. Graduates of this program are or have been working in the largest research and consulting companies, ad-hoc or panel, mainly in Paris and Lyon (France) or internationally (e.g. GfK, TNS Sofres, ACNielsen, CSA, IRI, MetrixLab, IPSOS, BVA Group, Kantar, IFOP, Repères, Strategir, Enov, Côté Clients), as well as with large companies (e.g. L'Oréal, Sanofi Pasteur International, Danone, Lactalis, Teisseire, Pepsico, Nestlé). Others have chosen to create their own structure (Quantitude, etc.).