The Master "Le Quanti" Advanced Research in Marketing aims to train specialists in marketing and data analysis, quickly making them functional and very adaptable to all the jobs that make up the market research sector. It offers two options Professional Track / Research Track. The Professional Track option is aimed on the one hand at students who wish to acquire the skills, knowledge and experience specific to the marketing research profession, and on the other hand, in its Research Track option, at those who wish to continue their studies with a view to obtaining a doctorate and aiming for an academic career. The first semester is common to both profiles. The second semester is then organised into a professional and a research track. Graduates of this program are or have been working in the largest research and consulting companies, ad-hoc or panel, mainly in Paris and Lyon (France) or internationally (e.g. GfK, TNS Sofres, ACNielsen, CSA, IRI, MetrixLab, IPSOS, BVA Group, Kantar, IFOP, Repères, Strategir, Enov, Côté Clients), as well as with large companies (e.g. L'Oréal, Sanofi Pasteur International, Danone, Lactalis, Teisseire, Pepsico, Nestlé). Others have chosen to create their own structure (Quantitude, etc.).

The general objective of this master's degree is to ensure that students learn to develop their functions in specific marketing companies -market research institutes, communication agencies and marketing or company consultancies- and also in the marketing departments of any public company or private.

BSBI, in partnership with the University for the Creative Arts (UCA), offers the MSc Digital Marketing programme. This master’s programme is designed in line with industry trends to offer students the opportunity to develop in-demand skills and updated marketing knowledge.

The Master's in Consumer Behavior and Marketing Insights from EAE Barcelona addresses consumer behaviour analysis through new technologies, neuromarketing, AI, and data analysis for strategic business use. Our program has a dual focus: on the one hand, it emphasizes the understanding and mastery of relevant technologies to extract consumer data and analyze it to generate valuable business insights.

The Official Master in Neuromarketing of UNIR prepares you to innovate in the marketing and advertising strategies of brands, from the study of the emotional and sensory processes that lead the consumer to make a purchase.

Neuromarketing is a field that combines insights from neuroscience with marketing strategies. It studies how the human brain reacts to marketing tactics and uses this knowledge to help businesses create more effective marketing campaigns.

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

The Master in Market Research & Consumer Behavior is a one-of-a-kind 10-month program, combining consumer psychology with research and analytics methods fully adapted to a strategic business context. It empowers students to leverage their insight-generation capabilities with hands-on execution. As the world becomes more reliant on technology, it now requires innovation at the speed of light. This program will give you the knowledge and skill set required to guide business strategies and develop actionable plans to address the wants and needs of today's marketplace and anticipate those of tomorrow. Furthermore, it is hand-crafted and constantly updated around the needs of top industry recruiters, making you a top contender for the most competitive roles in the field.

The MRes in Interactive Media (by research) is designed for students who want to explore creative and technological aspects of media through independent research. The program offers a flexible approac...