19 Marketing Research Masters Degree Programs

Unleash the power of consumer insights with Boston University's MS in Marketing Communication Research. This program equips you to be a data-driven marketing communication strategist, using cutting-edge research methods to 'crack the code' on consumer behavior and the communication strategies that are most effective. Delve into quantitative & qualitative research, data analysis, and social media analytics to inform winning marketing campaigns. Graduate with a sought-after Master's degree and an optional Certificate in Data Analytics to boost your resume. No GREs required. STEM-eligible. Scholarships available.

The Official Master in Neuromarketing of UNIR prepares you to innovate in the marketing and advertising strategies of brands, from the study of the emotional and sensory processes that lead the consumer to make a purchase.

The Master "Le Quanti" Advanced Research in Marketing aims to train specialists in marketing and data analysis, quickly making them functional and very adaptable to all the jobs that make up the market research sector. It offers two options Professional Track / Research Track. The Professional Track option is aimed on the one hand at students who wish to acquire the skills, knowledge and experience specific to the marketing research profession, and on the other hand, in its Research Track option, at those who wish to continue their studies with a view to obtaining a doctorate and aiming for an academic career. The first semester is common to both profiles. The second semester is then organised into a professional and a research track. Graduates of this program are or have been working in the largest research and consulting companies, ad-hoc or panel, mainly in Paris and Lyon (France) or internationally (e.g. GfK, TNS Sofres, ACNielsen, CSA, IRI, MetrixLab, IPSOS, BVA Group, Kantar, IFOP, Repères, Strategir, Enov, Côté Clients), as well as with large companies (e.g. L'Oréal, Sanofi Pasteur International, Danone, Lactalis, Teisseire, Pepsico, Nestlé). Others have chosen to create their own structure (Quantitude, etc.).

The Berlin School of Business and Innovation, in partnership with the University of Chichester, offers the MSc Digital Marketing. The University of Chichester is a highly regarded UK institution, ranked 26th in the Guardian University Guide 2025. Having risen 12 places and consistently placed among the top 30 UK universities, it is recognised for its strong academic performance and teaching excellence.

The Marketing Research and Analysis program is designed to deliver the technology-related skills in digital marketing communications and marketing analytics by emphasizing data analysis and the interpretation of data. Graduates will understand how to conduct marketing research, how to use marketing analytics, and how to incorporate data into marketing practice.

The Program in Marketing Research and Analytics, M.S., is designed to prepare students for careers that require strong skills in data analysis, research, and marketing strategies. The curriculum focus...

The objective of the Master of Science in Marketing Research (MSMR) is to prepare students for successful careers in marketing research, marketing planning, product and brand management, and related fields.

The program focuses on equipping students with essential skills in marketing research, data analysis, and consumer behavior. It covers topics like research design, survey methods, data collection, and...

The Master of Science in Marketing Research and Analytics (M.S.) – Online program is designed to help students develop skills in understanding consumer behavior, analyzing data, and applying research ...

The online MS in marketing analytics program from the Kogod School of Business at American University prepares students to apply digital marketing and analytic skills to make data-driven decisions. You will study topics such as brand strategy, integrated marketing, and marketing analytics to further your expertise in marketing and data analysis.

The MSc in Strategic Marketing, offered by the School of Management-Marketing, is a two-year program. The knowledge attained in class and the skills developed in this program will render a better-informed and prepared individual to tackle a wide variety of marketing aspects, beginning with the market comprehension and targeting, continuing with positioning and ending with marketing metrics.

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

The MSc in Marketing program was developed by the Edwards School of Business in response to the need for a PhD preparation program.

To be successful in marketing, you need to drive innovation, build brand presence in a changing society, create an organisational culture that shares and acts on the principles of customer focus, and develop performance metrics that include data analytics and deep insights into consumer motivations.

An MS in Marketing Analytics is about more than just reporting the numbers; it’s about being effectively-prepared to use them to drive strategy.