16 Journalism, Media, and Mass Communication Masters Degree Programs in Switzerland

Prepare yourself for a management career at the forefront of Digital Marketing & Communication. Designed for professionals who wish to progress their career in Digital Marketing & Communication. Optional second Master's from Boston University, USA (12 months). Our MITF was listed in the 20 exemplar master programs in international business and trade by Hinrich Foundation (2024) and ranked 2nd in Switzerland and 46th in the world by QS World University Rankings (2025).

Upon successful completion of the study program students receive an international private Master in Communication Studies degree awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical, implementation, and business models that make up a digital business. Students will develop a creative, entrepreneurial mindset and develop the key competencies required in the corporate world today.

Upon successful completion of the study program students receive an international private Master of Business Administration (MBA) degree with a specialization in Business Communication, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

The MSc in Media Management (MMM) at USI aims to help future media officers, business communicators and other professionals, including journalists, enhance their knowledge and understanding of modern media and communication industries, preparing them to meet the many challenges posed by a period of unprecedented changes to digital mass and social media.

New technologies and globalization are disrupting both business and society as a whole, increasing their complexity and their pace of change. In this extremely dynamic environment, the role of Corporate Communication is to help organizations to develop and, ultimately, to cultivate and protect their reputation. It does it by engaging with the organizations’ stakeholders and by nurturing and communicating the organizations’ identity. With this in mind, the program prepares students to start a career in corporate communication or in “communication-intensive” management functions or roles.

The combination of iconic practice, iconic theory, and iconic research forms the profile of the MA in Digital Communication Environments.

The Master in “Cognitive Psychology in Health Communication”, jointly offered by the Faculty of Biomedical Sciences of the Università della Svizzera italiana (USI) and the Faculty of Psychology of Vita-Salute San Raffaele University of Milan (UNISR), presents a Master degree programme in cognitive psychology with interdisciplinary training in psychology, neuroscience, health communication, organizational behaviour and management.

The Master program in Investor Relations and Financial Communication offers students the unique opportunity to acquire an integrated set of competencies, including financial, communicative, legal and language knowledge, which is strong and increasingly required in the financial sector. The financial sector is facing new challenges: people working in such an environment are expected to master, besides a solid financial background, also strong capacities in communicating with clients and investors and a mature awareness of the legal framework in which financial services and products are promoted and transactions are negotiated.

The Master is a two-year (120 ECTS) Double Master's Degree offered jointly by USI - Università della Svizzera italiana and Université Paris 1 Panthéon-Sorbonne and is entirely given in English.

Beginning in the 2026/27 academic year, USI will launch the new Master of Science in Health (MH), a two-year, 120 ECTS programme. The programme addresses the increasingly complex challenges in the health sector by training professionals able to work in a participatory, multi- and interdisciplinary manner, supported by cross-cutting competencies in topics, theories, methods, data, economic and communication mechanisms, and ongoing digital transformation.

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest-growing and most in-demand modern industries. The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will be well-equipped to start their own online business, join an existing company or invent new ways of doing business online.

Future journalists, whatever their future level of responsibility, must understand, master and anticipate the very rapid changes in the sector. The Academy of Journalism and Media (AJM) combines with its master's degree a high-level theoretical and practical training in journalism with the study of the economic, technological and media context.

The overarching topic of this master’s course is digital transformation. Digital information and communication technologies have changed the world. There is almost no area of ​​professional or everyday life that is not affected by developments such as cloud computing, mobile devices, social media, global networks, participatory culture, etc. New forms of work, communication and lifestyle influence the economy, education, administration, health and leisure activities. More and more people and organizations are reorienting themselves, building new structures and processes and revising traditional ways of thinking and acting. Supplement the competencies of the CAS Digital Transformation basic module for this master’s course with CAS from all areas that are suitable for your individual goals.

The Master program in German Literature addresses the entire range of German literature, the associated cultural environments, and the relationship between German literature and literature in neighbouring countries from the beginnings of German literature to the present day. The influence of Latin on German literature is also taken into consideration here. The following subject areas are addressed in depth using examples from Medieval, early modern, modern and contemporary literature: philology and editorial studies, rhetoric, poetics, history and theory of aesthetics and hermeneutics, the systematics of of literature analysis, analysis of historical contexts (social history, science history) and comparative aspects in relation to other literary cultures. The advanced and supplementary courses focus on the transfer of literary traditions and the reception of German literature down through the ages, German literary subjects and genres, and the evolution of genres and writing styles, whereby special attention is paid to the continuity in early, modern and contemporary German literature. Students are made aware of problems associated with the research history and desiderata of their selected subject focus and are provided with the skills they need to select and apply from among competing research approaches the proper method of analysis for their subject focus. During the Master program, students may specialize in early German literature, early modern German literature or contemporary German literature.