The new two-year Master’s Degree program in English in Fashion Communication and Luxury Strategies is designed with a genuine international vocation and offers highly specialized training to fully understand the dynamics of communication in the global fashion and luxury industry. The curriculum includes two main areas of study: Global Trends and Luxury Strategies.

The Master of Arts Program in Fashion Journalism equips students with subject-area expertise to help communicate the rising complexity of the global fashion industry. M.A. students develop both: a deep understanding of social media for journalism and a strong fashion industry grounding that enables them to ask more informed questions, to situate fashion news and business of fashion events into a larger context, and to evaluate fashion collections with a critical, well-informed eye. Students learn to produce cross-platform stories that are nuanced and sophisticated for social, digital, mobile and print media. The M.A. program is fueled by a deep intellectual understanding of fashion, ethics, and the ability to professionally utilize social media - skills that are required of the leading fashion journalists of tomorrow.

The Master is a two-year (120 ECTS) Double Master's Degree offered jointly by USI - Università della Svizzera italiana and Université Paris 1 Panthéon-Sorbonne and is entirely given in English.

The Master in Fashion Communication & Art Direction is aimed at graduates and/or professionals wishing to undertake a course that offers an opportunity to explore cultural insight and practical experience within this sector. This course is built on a cultural and curatorial approach, anthropology and sociology, and history of fashion in order to culturally deepen the knowledge of global cultures that are an integral part of the social and economic system. Technological such as AI, Internet of Things, Big Data, Blockchain all require understanding from both creative and technical sides for business development, purchasing models, and most importantly communication strategies. Likewise, styling, fashion filmmaking, digital graphic communication as well as the written narrative, the art of writing and storytelling that is effective in a world that will become more and more virtual and more and more analog-based.

The Master's Degree in Continuing Education in Fashion Styling, Image and Communication covers all areas and professional skills of stylists and fashion communication specialists. Increasing visibility, giving products even more personality, reinforcing the DNA of brands and communicating clearly and attractively on all channels is essential in today's fashion world, aimed at an increasingly demanding public.

A forward-looking and industry-based master's course preparing you for communication-related roles within the fashion industry worldwide. A multidisciplinary curriculum combines essential knowledge of the sector with specialist and technical skills in fashion journalism, advertising, PR, event management, fashion image production and more through a study path comprising lectures, project work provided by real fashion companies, hands-on workshops, seminars with visiting experts, field trips, and other experience-based activities. Push your boundaries, your creativity, and your skills in this dynamic, one-of-a-kind master's which will give you a huge competitive advantage in the ever-evolving fashion and luxury job market.

The Master's degree in Publishing, Communication and Fashion Cultures aims to develop professional skills that ensure an overall vision of the productive activities of the publishing system and of its general problems, ranging from production to consumption, with specific reference to book publishing, offering a wide range of options for in-depth study in the various spheres of the publishing culture, considered as the study of the transmission of texts and the study of the techniques required to publish printed or electronic texts.

Fashion styling is today both a great opportunity and a complex challenge. Fashion Stylists and Communicators have the privilege and the responsibility to read and interpret a brand or a product respecting its identity yet pushing the boundaries, to design a world around it and tell the most engaging story ever. The Master's Program in Fashion Communication and Styling trains key figures who deal with the evolution of new media and the crucial role of visual communication today. They can embrace more aesthetics at the same time, to read how fashion matters today for society, to destroy the rules, and to rewrite them.

Five are the distinctive features of today's Manager in the fashion industry: deep knowledge of the system, an advanced brand strategy, marketing and communication competencies, and an instinct for business development combined with an entrepreneurial vision. The Master's Program in Fashion Business covers all these areas, offering a perfect balance of know-how for participants, whether they aim at working within companies or at launching and developing their projects. It immerses participants in the deep complexity of the fashion system and its processes.

The course gives you more than just a taste of this future career; you’ll be collaborating on numerous projects with a variety of companies (luxury and high street brands, in showrooms, vintage stores, and more). You’ll acquire the theoretical and practical know-how you need to find solutions for the challenges of the modern fashion industry.

Communication strategies and the generation of favorable public opinion are part of the marketing strategies of fashion brands. For this reason, the graduate of the Master in Fashion Communication and dissemination will be defined as a professional with broad and deep knowledge in the construction of journalistic messages related to fashion and the clothing industry, with the capacities and abilities to propose, plan and generate communication strategies that in their analysis, research, registration, and dissemination, contribute new knowledge to their field of work, demonstrating at all times social responsibility and professional ethics. Target The master's graduate will develop digital advertising and communication plans demanded by the contemporary fashion world, proposing and applying dissemination strategies.

This MBA was created to meet the needs of fashion and textile companies to develop innovative strategies in the face of increasing globalisation.

The Fashion Promoter is the person who is principally responsible for Fashion Brand communication strategies and promotion. The aim of the Master course is to train high-level professionals, who are able to successfully carry out communication and promotion activities within the Fashion System.

This master's degree delves into the activity carried out by creative directors and specialists in marketing and communication in the fashion industry from a strategic and theoretical point of view but, above all, through a practical proposal that trains the student for professional management. of a project of a fashion brand.