424 Digital Marketing and E-Commerce Masters Degree Programs

The MSc in E-Business Management prepares students to navigate the digital landscape of commerce and business operations. The program covers core topics like digital strategies, information systems, a...

The purpose of the Commerce program is to develop student's personal qualities and the formation of universal and professional competencies following the requirements of the State Educational Standard of Higher Professional Education in this area of ​​training.

Assume with commitment and responsibility the role of social communicator, having experienced reflection and dialogue in their investigative journalistic praxis, in the cybernetic media, based on a change in the paradigm of their socio-historical narrative, which impacts on the transformation of the environment, by revealing "the truth so the world can change." (Hunter, 2013, p. 8).

The MSc in Marketing program was developed by the Edwards School of Business in response to the need for a PhD preparation program.

An MS in Marketing Analytics is about more than just reporting the numbers; it’s about being effectively-prepared to use them to drive strategy.

The Master of Digital Communications offers a comprehensive program designed to equip students with key skills in digital content, social media, and emerging digital technologies. The course covers ar...

In the new era of the digital economy, business models have evolved and companies need to be increasingly competitive by adopting new strategies based on electronic business. The Master in Digital Business Management responds to the need of the business market to train professionals to lead and manage the development of existing businesses adapting them to the new trends in electronic commerce. This program is designed for students from different fields, from science and engineering with business knowledge to profiles oriented to ICT (Information and communication technologies). It presents a realistic and highly detailed approach to the key aspects of analyzing, conceiving, and develop e-commerce projects. The program considers issues such as decision-making to launch or expand technological projects in the different areas of the company (Marketing, Sales, Operations, Customer Service, etc.) focusing on both the Online channel and the Offline. The Master's is based on the performance of practical projects just as an active professional. Each of these projects has a duration of 6 weeks and is develops by creating small work teams, as would happen if you worked in a company. This program swaps passive listening for the dynamic task and provides real environments that make the student take part in decision-making processes, work as a team, and perform activities related to your work.

As we can see, traditional knowledge management - driven by Web 2.0 and social media - is shifting towards so-called knowledge network management. The management of knowledge in networks, including those that arise in the context of social media, requires the integration of traditional knowledge management in the areas of change management, human resource management, organizational development, innovation management, strategic leadership, IT, and marketing. It requires a holistic view that takes organizational, technological, and human factors equally into account. In our master’s degree, learn how to strategically incorporate, merge and use knowledge management and social media.

Gain an in-depth understanding of contemporary issues in business and society with a Master of Commerce from Te Herenga Waka-Victoria University of Wellington. Acquire research skills from and be mentored by leading academics. You’ll critically assess contemporary practices and issues in your area of expertise, and have a framework for creating and synthesising evidence to advance your field and society.

This course enables graduates to strengthen and consolidate their academic and professional skills in further studies in Master level, work in companies where the e-commerce technology system (ETS) implemented or will be established or who are engaged in the development of the ETS.

As a specialisation within the Master of Business Administration program, this course combines essential management studies with a sequence of units in the application and management of digital business applications. The program of study includes the building blocks of business management with units in finance, economics, marketing, organisational behaviour, strategy, entrepreneurship, leadership and ethics.

The Universidad del Istmo, aware of its responsibility to train today's designers, offers a cutting-edge program to prepare them to face new challenges and professional environments in which interdisciplinarity has become necessary. We are in the era of interactive and multimedia communications and the designer has an important role here. This program trains participants in technology, strategy, and management. In addition, they obtain a specialty in a specific subject, chosen by the student, with which they can develop their professional practice in a specific field.

This one-year master’s degree in Media Studies cultivates critically engaged scholarship at the intersection of media, information, technology, and culture.

The Master in Digital Communication at the Faculty of Philosophy and Social Sciences responds to the need to train researchers and professionals equipped with the theoretical, technical, and practical skills to analyze, build, and manage this new communicational paradigm and this new digital society.

The Master of Digital Communication program prepares students for a variety of roles within the fast-changing world of digital media. It covers core skills like online content creation, social media s...