36 Digital Marketing and E-Commerce Masters Degree Programs in USA

The Master of Science in Digital Marketing and E-Commerce equips learners with sophisticated knowledge and practical competencies suited for the fast-moving digital marketplace. The coursework spans crucial areas including digital strategy, behavior of online consumers, SEO, social media promotion, analytics, and digital engagement techniques. Students develop the ability to build strong e-commerce platforms and execute digital campaigns that achieve measurable impact.

The Master of Science in Digital Transformation prepares you to lead real change, not just approve software rollouts. You’ll develop skills in digital strategy, AI, cybersecurity, IoT, and innovation management, gaining fluency in the systems and business decisions that make transformation stick.

Social media and mobile technology are continually transforming the way customers and firms interact. With our unique master’s degree in social media and mobile marketing, you’ll be able to meet the challenges presented by evolving media's impact on the marketplace head-on.

The one-year online Executive MBA in Digital and Brand Strategy Marketing is a modern leadership program designed for professionals seeking to drive brand growth, digital innovation, and strategic marketing performance in competitive global markets.

The BIU MBA with a Concentration in Sports Management is an 18-month, 100% online program that prepares you for roles such as Sports Director, Sports Marketing Manager, or CEO of sports organizations. You will master multimillion-dollar sponsorship management, international event organization, brand licensing, broadcast rights negotiation, and digital audience monetization. This US-based program offers international accreditation and includes the SUJIS leadership program.

The University of Tampa’s new M.A. in Social and Emerging Media blends technology and creativity as it prepares students to develop compelling media projects, build sophisticated social media strategies and engage effectively with audiences.

The Texas Master of Science in Marketing (MSM) program is a pivotal degree that transforms students' existing critical thinking skills into applied analytical training. As a program grounded in marketing analytics, we prepare our students for a marketing career in a new economy - a world where data, decisions, and action are intertwined.

Emerson College’s online MA in Digital Communication Leadership is tailored for professionals in digital communication, public relations, and marketing seeking to advance their careers. Housed in the School of Communication and the Department of Communication Studies, the program equips you with essential leadership skills for managing cross-functional communication, public relations, and marketing teams. You can customize your coursework to address specific knowledge gaps in marketing, public relations, and communication. With an online and asynchronous format, you can enroll full-time or part-time from anywhere, allowing you to learn at your own pace.

In the Marketing and Social Media Marketing course, students will learn the basics of traditional and social media marketing as they apply to today's global business environment. In the digital age, marketing and social media marketing are increasingly becoming synonymous and together can make up a robust marketing plan that engages customers and builds brand recognition.

This program combines the worlds of digital marketing and design to prepare students for a rapidly changing online landscape. It focuses on building skills in areas like content creation, social media...

The online digital marketing degree from Aurora University merges graphic design and digital strategy, providing a broad understanding of brand communication from foundations to execution. This program is offered 100% online and can be completed in as little as one year. Students complete an internship or portfolio project as part of their marketing innovation capstone experience for this digital marketing and digital design degree program. These opportunities deliver a valuable real-world experience that can be directly applied in agency management, marketing design, and technology, or user experience roles. Curriculum Overview Throughout the digital marketing and digital design degree program, you will study key topics such as marketing management, analytics, media strategy, content creation, and campaign planning. Through this comprehensive curriculum, you will learn to achieve storytelling through design. Coursework is delivered online to help working professionals pursue their career goals without sacrificing work and family commitments. In a convenient and flexible format, you will develop the knowledge and skills to excel in the digital marketing and design fields. Because this program uses Open Educational Resources (OER), students benefit from customizable digital marketing course resources without the cost of textbooks.

Designed to position marketing professionals for success in a rapidly evolving industry, the online Master of Science in Digital Marketing and Analytics empowers graduates with current and relevant coursework in all aspects of digital marketing.

Graduates of the E-marketing concentration can pursue careers in e-commerce, online marketing, and social media marketing. According to ONET Online, positions in the field of E-marketing, such as internet marketing specialists and e-commerce marketing managers, have bright outlooks with strong job growth and high median salaries. The E-marketing curriculum includes coursework in SEO/SEM, social media marketing, and e-commerce. Marketing over mobile devices is also a focus.

Become a Digital Marketer by mastering the skills for digital marketing strategy and marketing planning, content marketing, search engine optimization (SEO), search engine marketing (SEM), lead generation, social media, and digital analytics.

If you seek to advance your career in the digital sector, Saint Leo University's online Master of Business Administration (MBA) with a specialization in Social Media Marketing is the program you need. Designed for professionals who desire to build managerial and analytical skills, this program equips students with the knowledge and technical social media skills required to thrive in the digital age. Students learn to achieve marketing targets by gaining essential insights that inform vital business decisions.