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71 Digital Marketing and E-Commerce Masters Degree Programs in Spain
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Spain Business School
Master in Digital Marketing and E-Commerce
- Madrid, Spain
Master degree
Full time, Part time
12 months
Blended
Spanish
Master number 3 in the official 2023 ranking of Spain (El Mundo). It is a master's degree in digital marketing with an additional specialization to give greater detail to your knowledge. E-commerce, Neuromarketing, Social Media, Community manager, marketing management, tourism companies, fashion, beauty and luxury companies, etc. In addition to being number 3 in the official ranking, it is an accredited master's degree, one of the few that gives access to applying for a study visa in Spain for the in-person modality. The study modality is the least important, In-person, Mixed or Online, always with direct and active tutor. Ask for more information and specialize in a professional with an employability rate of over 90%. Always with Spain Business School


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SBS Swiss Business School Madrid
Master of Science (MSc) in Digital Marketing
- Madrid, Spain
Master degree
Full time
1 year
On-Campus
English
The Master of Science in Digital Marketing is crafted for ambitious individuals like you, eager to master the art of digital communication and thrive in today’s fast-paced, tech-driven marketplace.


Promoted
UNIR
Master's Degree in Digital Marketing
- Online
Master degree
Full time
1 year
Distance Learning
Spanish
The online Master in Digital Marketing trains you as an expert in the latest trends in online marketing applied to the business world and the digitization of companies. From an innovative program, based on practical, interactive content and real cases, you will learn SEO and SEM strategies, performance, social media, e-mailing, mobile or inbound marketing.


Schiller International University
Masters of Science in Digital Marketing and E-commerce - Madrid
- Madrid, Spain
MSc
Full time
12 months
On-Campus
English
The Master of Science in Digital Marketing and E-Commerce prepares students to excel in the modern digital business world by offering advanced expertise and applied training. The program covers vital subjects like digital planning, consumer insights, search engine optimization, social media strategies, analytics, and digital customer engagement. Students also learn to design impactful e-commerce sites and marketing campaigns that produce quantifiable results.


EAE | Programas Distancia
Master in Digital Marketing and Electronic Commerce
- Spain Online, Spain
Master degree
Part time
12 months
Distance Learning, Blended
Spanish
The Master in Digital Marketing and Electronic Commerce of EAE has been designed, among our distance masters, to respond to the demand of companies and organizations that need to have specialists in digital marketing.
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EUDE, Escuela Europea de Dirección De Empresas
Master in Digital Marketing and E-Commerce
- Madrid, Spain
Master degree
Full time
12 months
Distance Learning
Spanish
One of the main sales channels, and in some cases the most important, is the digital channel. With our Master's in Digital Marketing and E-Commerce, you will learn the essential digital tools for developing strategies, maximizing return on investment, and achieving conversions.


EAE Madrid
Master in Digital Marketing & E-Commerce
- Madrid, Spain
Master degree
Full time
10 months
On-Campus
English
The time for digital marketing is now. It requires dynamic, proactive, and highly adaptable professionals. That's why the Master in Digital Marketing & E-commerce from EAE Business School Madrid prepares you to take advantage of the new opportunities presented by the digital world, through techniques and tools that allow you to connect with the interests of today's consumers.


Instituto Séneca - Centro Internacional de Postgrado
Master in Communication and Digital Marketing
- Madrid, Spain
Master degree
Full time
12 months
On-Campus
Spanish
The Master's Degree in Communication and Digital Marketing from the Séneca Institute combines classic communication strategies with the most innovative digital marketing techniques, training professionals capable of enhancing any organization's online presence. The program offers specializations in areas such as Community Management, E-commerce, External Communication, and Corporate Social Responsibility, as well as the option to complete internships in Spain. With a practical and flexible approach, it prepares students to excel in a highly competitive digital market.


UBI Business School
Master in Management of AI in E-commerce and Retail Marketing
- Madrid, Spain
- Brussels, Belgium
- + 1 more
Master degree
Full time
1 year
Distance Learning, On-Campus
English
This programme explores the strategic role of AI in transforming e-commerce and retail marketing by equipping students with practical skills and insights to innovate, optimise the Digital Shelf, enhance customer engagement, and drive sustainable growth. It fosters critical thinking to help students make informed decisions on key sales and marketing challenges, leveraging consumer behavior insights in an AI-driven digital economy.


GBSB Global Business School - Online programs
Online Master of Science in Digital Marketing
- Spain Online, Spain
MSc
Full time, Part time
1 year
Distance Learning
English
Build practical expertise in digital strategy, social media, SEO, web and mobile marketing, e-commerce, automation, and data analytics in a flexible online format.


OBS Business School
Master in Digital Marketing, Growth Hacking and eCommerce
- Online Spain
Master degree
Full time, Part time
12 months
Distance Learning
Spanish
The Master in Digital Marketing, Growth Hacking and eCommerce, with a master's degree in continuing education, provides professionals with all the keys and tools to sell and communicate successfully on the Internet. The digital economy is growing year after year, becoming one of the main drivers of economic growth and, in this digital world, e-commerce is expanding.


INSA Business, Marketing & Communication School
Master in Digital Marketing and Customer Experience
- Barcelona, Spain
Master degree
Part time
1 year
On-Campus
English
After successful testing and evaluation of the program, as long as there is the minimum attendance required, students obtain the title of Master in Marketing Digital & Social Media of INSA Business, Marketing & Communication School.


Harbour.Space Institute of Technology
Master in Digital Marketing
- Barcelona, Spain
Master degree
Full time
1 year
On-Campus
English
The Harbour.Space Digital Marketing programmes give students the comprehensive knowledge of analytics, strategy, business, finance, and creative collaboration to make businesses of tomorrow succeed. The programme combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing.


Exeed College
Executive MBA Digital and Brand Strategy Marketing
- Online Spain
MBA
Full time
1 year
Distance Learning
English
The one-year online Executive MBA in Digital and Brand Strategy Marketing is a modern leadership programme designed for professionals seeking to drive brand growth, digital innovation, and strategic marketing performance in competitive global markets.


MIOTI - Tech & Business School
Master in Digital Marketing and Analytics
- Madrid, Spain
Master degree
Full time
8 months
Distance Learning, On-Campus
Spanish
Learn how to design, execute and analyze data-driven digital marketing strategies, optimizing campaigns with the latest analytics tools.


La Salle Campus Barcelona - Master Programs | Universidad Ramon Llull
Master of Science in Marketing and Social Media Management
- Barcelona, Spain
MSc
Full time
9 months
On-Campus
English
Can you imagine leading a digital marketing department or revolutionizing strategies in a marketing agency? This master's program is your ooportunity to become a specialist in digital strategies and open doors to a world of possibilities. You will be prepared for roles in Digital Marketing, Management, Product Management, Social Media Management, Email Marketing, Digital Marketing Consultancy, UX Design, Data Analytics, Digital Content Management, or even launching your own business or start-up.
Learn more about Digital Marketing and E-Commerce Masters degree programs in Spain
Through advanced coursework in digital marketing and e-commerce, you'll move well beyond foundational concepts, analyzing consumer behavior across digital channels, designing data-driven campaign strategies, and examining how online retail ecosystems generate revenue at scale. Spain's education system emphasizes applied, industry-linked projects that connect academic study to real commercial practice.
The learning environment fosters analytical independence and strategic thinking across the full scope of digital business. At Master's level, you're expected to interpret performance metrics, manage multi-channel attribution models, and apply search and content optimization methods with commercial precision, not just theoretical awareness.
Your coursework may also cover conversion rate optimization, digital pricing models, social commerce, and audience segmentation techniques. These competencies translate directly into roles across global brands, agencies, consultancies, and tech-driven retail operations. Graduates pursue positions in digital strategy, e-commerce management, performance marketing, and growth analytics. Spain's position as a major European market for digital commerce gives your studies real-world context, while the skills you develop are recognized and valued by employers internationally.