8 Digital Marketing and E-Commerce Masters Degree Programs in Portugal

The Master’s Degree in Communications Studies with a major in Communication and Digital Transformation in partnership with LUMSA University (Rome, Italy) program correspondingly ensures the learning of a broad set of competencies and development skills that enable student integration into job markets increasingly demand professionals capable of responding effectively to the new demands for the communication’s management of organizational digital transformation processes.

Digital transformation is no longer a matter of choice; the importance of digital competencies is growing by the day, becoming essential to every professional and their business. This Master's Degree in Digital Technologies for Business is the right choice for those seeking to develop their leadership and management skills, especially in a context characterized by the digital transformation of Organizations, Ecosystems and Society.

The Master’s Degree in Communications Studies program correspondingly ensures the learning of a broad set of competencies and develop skills that enable the student integration into job markets increasingly demand professionals capable of responding effectively to the new demands for content production and the management of internal and/or external information.

This program promotes an integrated training of managers and entrepreneurs through practical training (hands-on approach). It is based on solid theoretical concepts and on permanent and professional supervision, which enable the development of skills and knowledge in order to produce efficient knowledge and innovation management in new businesses. These high-potential new businesses may be developed in existing companies or by starting new companies.

The Master in Digital Marketing intends to introduce an element of innovation in small companies, where activities related to marketing are usually in a single department and the person in charge directs all the activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, with technicians and intermediate managers for each of the product and/or service segments, or even for each of the marketing areas. The product and/or brand manager are examples of this type of professional and result from the specialization of marketing. These professionals must be people with strong analysis, organization and leadership skills, and must be able to develop and execute global marketing strategies, at a digital level. These are people who have to contact a wide range of people (internal and external to the company), know how to work in a team, have excellent communication skills (oral and written). In addition, their functions require them to be knowledgeable about the environment that surrounds them (economy, competition, consumption habits, trends, technological innovations, etc.) companies' sales.

Digital marketing has become so important today that familiarity with the subject is essential, even for those who plan to perform more comprehensive roles, such as marketing director, commercial director, communications director, brand manager, product manager , strategic planner, creative director, media planner, senior executive in an advertising agency or roles in the area of Information Systems.

The Master in Digital Communication at the Faculty of Philosophy and Social Sciences responds to the need to train researchers and professionals equipped with the theoretical, technical, and practical skills to analyze, build, and manage this new communicational paradigm and this new digital society.