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2 Digital Marketing and E-Commerce Masters Degree Programs in Poland
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Kozminski University
Master in Management - Digital Marketing Major
- Warsaw, Poland
Master degree
Full time, Part time
2 years
Distance Learning, On-Campus
English
The Master in Management with a major in Digital Marketing is an innovative, English-taught specialization designed to educate modern marketing managers. This program prepares students to navigate the digital economy, understand the modern client, and implement effective digital transformations within organizations. As a part of the Master in Management program, it shares the prestige of Kozminski University, which is ranked among the top 100 business schools worldwide and the top two in Central and Eastern Europe according to the Financial Times.
University of Economics in Katowice
Master in E-commerce
- Katowice, Poland
Master degree
Full time
2 years
On-Campus
English
The E-Commerce study program gives the student the knowledge and skills in the field of conducting commercial activities on the Internet and the use of social media in line with the expectations of enterprises in the era of the electronic economy.
Learn more about Digital Marketing and E-Commerce Masters degree programs in Poland
You'll examine the full arc of how brands reach and convert customers online, from search visibility and paid media strategy to the analytics behind every click. A Master's in Digital Marketing and E-Commerce goes well beyond foundational concepts, asking you to interrogate campaign data, model consumer behavior, and lead multi-channel growth strategies at a commercial scale.
The learning environment fosters independent thinking and professional curiosity across applied coursework and industry-linked projects. You'll work through modules covering SEO architecture, programmatic advertising, conversion rate optimization, and e-commerce logistics, gaining competencies that travel across sectors and markets worldwide.
Poland's position as a growing hub for tech and retail businesses means you'll study alongside peers connected to real industry activity, and the country's international business ties give your learning genuine cross-border relevance. Graduates move into roles such as digital strategist, e-commerce manager, performance marketing analyst, and growth consultant, with employers across Europe, North America, and beyond actively seeking this combination of analytical depth and commercial thinking.