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3 Digital Marketing and E-Commerce Masters Degree Programs in Greece
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ALBA Graduate Business School
Online Master of Business Administration (General | Digital Transformation | Supply Chain Management | Shipping Management)
- Online
MBA
Part time
28 months
Distance Learning
English
Online MBA offering 4 tracks: General MBA, MBA with Digital Transformation, MBA with Supply Chain Management, MBA with Shipping Management. Accredited by AMBA ; business school ranked among the top 100 in the QS Global 250 Business Schools report.
The American College of Greece
Master of Arts in Digital Communication & Social Media
- Athens, Greece
- Online
MA
Full time, Part time
1 year
On-Campus
English
The MA in Digital Communication and Social Media is designed to meet this growing need in the market. It is a specialist graduate program for students who aspire to plan, design, implement, and evaluate digital communication and social media strategies in private, public, and non-profit settings. With a cutting-edge and interdisciplinary curriculum, this program will help you build all the skills to succeed in the digital & social media environment.
Webster University Greece
MBA with Emphasis in Cybersecurity, Digital Marketing, Health Administration, Project Management
- Athens, Greece
Master degree
Full time, Part time
2 years
On-Campus
English
Become the most effective manager, leader, and intrapreneur you can be with a Walker MBA. Our degree program will teach you what you need to know to make a significant impact in any organization! With our innovative, value-focused approach, we ensure that you have the competencies you need to be an effective manager.
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Learn more about Digital Marketing and E-Commerce Masters degree programs in Greece
You'll examine how brands grow online, from search visibility and paid media to the full customer journey across digital channels. A Master's in Digital Marketing and E-Commerce takes you well beyond foundational concepts, focusing on strategy, analytics, and the commercial logic behind online retail.
The learning environment fosters independent thinking and analytical precision as you engage with real campaign data and industry-linked projects. At this level, coursework covers advanced topics like conversion rate optimization, audience segmentation, and performance measurement, sharpening your ability to make data-driven decisions rather than just describe them.
Greece's position in Mediterranean trade and its active tourism sector give practical context to your studies in cross-border e-commerce and seasonal marketing strategy. The skills you develop, including content strategy, digital advertising, and consumer behavior analysis, translate directly into roles across global markets. Graduates move into positions such as digital strategist, e-commerce manager, and marketing analyst, working across sectors from retail and hospitality to media and technology.