38 Digital Marketing and E-Commerce Masters Degree Programs in Germany

The Berlin School of Business and Innovation, in partnership with the University of Chichester, offers the MSc Digital Marketing. The University of Chichester is a highly regarded UK institution, ranked 26th in the Guardian University Guide 2025. Having risen 12 places and consistently placed among the top 30 UK universities, it is recognised for its strong academic performance and teaching excellence.

Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries, qualified to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical, implementation and business models that make up digital business and delivers all key competencies required in the corporate world today.

What Makes Our Students’ LinkedIn Profiles Stand Out? It’s all in the design of our world-class Global Online MBA program (EU-accredited and globally recognized!). Every course is carefully crafted to build the practical skills that top employers value most, with a focus on: Digital Transformation, Leadership & Strategy, Entrepreneurship & Finance, Digital Marketing, Soft Skills such as communication, stress management, teamwork, problem-solving, decision-making, and more. The Real-World Skills MBA is EU-accredited, globally recognized and ranked among the Top 10 MBA programs in Europe. With students from 30 countries across 4 continents, you’ll join an exclusive, global business network—a powerful community that will help you elevate your career and open new international opportunities.

The MSc in Digital Marketing and E-Commerce at Schiller International University provides students with both advanced theoretical knowledge and hands-on skills needed to succeed in the rapidly evolving digital landscape. The curriculum explores key topics including digital strategy, consumer psychology, SEO, social media promotion, data analysis, and online audience engagement. Learners gain experience creating effective e-commerce platforms and digital marketing campaigns that deliver clear, measurable outcomes.

The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture.

Our MSc in Social Media and Influencer Marketing is designed to give you the strategic mindset and up-to-date knowledge essential for thriving in this dynamic sector. By combining theory with practical application, you will gain the skills to excel in leadership roles, innovative start-up ventures, or high-profile brand collaborations across various industries.

Der berufsbegleitende Online-Master vermittelt fundierte Kenntnisse im digitalen Marketing. Inhalte umfassen unter anderem strategisches und internationales Marketing, Social Media, Suchmaschinenmarketing, Digital Analytics, Branding und E-Commerce.

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms.

Study a Master of Arts in Digital Media Business. This Media and Communication Management M.A. programme is taught entirely in English at our Macromedia campuses in Munich and Berlin, Germany.

Digital marketing is crucial to business success and this program provides a comprehensive understanding of new technologies and how to implement them for effective digital marketing campaigns, as well as examines digital business models and digital transformation strategies in order to achieve optimal success in the ever-evolving business landscape of the future.

Online marketing has become indispensable for virtually all companies. However, due to ongoing globalization and digitalization, the rules of the game are constantly changing, sometimes completely. The demand for academically qualified professionals who develop sophisticated online marketing concepts and keep pace with the dynamics of this field is growing. In this Master's program, you will learn, among other things, how to utilize the multitude of online platforms such as social media, company websites, various apps, and CRM systems in such a way that you reach your target audience and convince them to ultimately make a purchase or sign a contract. This ensures profitability and enables growth for your company. You will acquire all the necessary qualifications by completing fundamental coursework in digital marketing and, depending on your interests, specializing in areas such as digital analytics, social media, or branding.

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From the effective use of social media channels to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

Study a Master of Arts in Strategic Marketing. This Business M.A. programme is taught entirely in English at our Macromedia campus in Berlin, Germany.

The E-commerce industry has steadily evolved into a crucial sales avenue for businesses worldwide, with cross-border transactions gaining prominence alongside domestic online retail. Our Master’s program in E-Commerce & Logistics (M.Sc.) offers an in-depth exploration of these sectors, highlighting their symbiotic relationship and operational nuances. 

The learning concept of MSc Marketing is characterised by a high level of practice-relevant content as well as innovative teaching and learning methods. Its design as a pure distance learning course means that it is optimally focused on the needs of the target group.

By studying this programme, you will gain the strategic, digital and entrepreneurial skills for the job markets of today and tomorrow. Based on a strong cooperation between practice partners and our world-class faculty, you will acquire competencies in core areas like strategy, complex problem solving and decision making.