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38 Digital Marketing and E-Commerce Masters Degree Programs in France
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TBS Education
MSc Communication & Brand Content
- Toulouse, France
MSc
Full time
12 months
On-Campus
English
The Master of Science in Communication & Brand Content shapes future leaders to master the art of brand storytelling and navigate the challenges of digital transformation and global brand strategy. This program empowers students to create innovative marketing and communication solutions that captivate audiences and drive international success.


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emlyon business school
Master in Digital Marketing & Data Analytics
- Paris, France
Master degree
Full time
2 years
On-Campus
English
The Master in Digital Marketing & Data Analytics pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge and data-driven marketing.


TBS Education
MSc Digital Marketing and e-Commerce
- Toulouse, France
MSc
Full time
12 months
On-Campus
English
The MSc Digital Marketing and e-Commerce program at TBS Education is designed to equip students with advanced expertise in web marketing and social media management.


Schiller International University
Masters of Science in Digital Marketing and E-commerce - Paris
- Paris, France
MSc
Full time
12 months
On-Campus
English
The Master of Science in Digital Marketing and E-Commerce at Schiller International University equips students with advanced knowledge and practical skills to thrive in today’s fast-paced digital economy.
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Clermont School of Business
MSc. in International Commerce & Digital Marketing
- Clermont-Ferrand, France
MSc
Full time
3 semesters
On-Campus
English
The MSc - Master of Science in International Commerce & Digital Marketing is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that is designed to allow students to build strong knowledge in the areas of international commerce and marketing. The program focuses on preparing future business managers through the execution of various commercial and digital marketing missions in today's contemporary business environment and digital era.


INSEEC Grande Ecole
MSc in Digital Marketing & E-Commerce
- Paris, France
- Bordeaux, France
- + 2 more
MSc
Full time
2 years
On-Campus
English, French
The MSc in Digital Marketing & E-Commerce responds to specific market expectations. The emphasis is placed as much on the expertise of organic levers as on paid levers. The program trains employees in business techniques while developing a critical mind regarding future technological developments.


EDC Paris Business School
MSc Digital Marketing and Data-Driven Strategy
- Puteaux, France
MSc
Full time
1 year
On-Campus
English
The MSc in Digital Marketing and Data-Driven Strategy equips students with expertise in online marketing, consumer analytics, and digital strategy.


SKEMA Business School
Fast-track counseling
MSc in Digital Marketing and Artificial Intelligence
- Valbonne, France
MSc
Full time
1 year
On-Campus
English
Fast-track counseling
The MSc Digital Marketing and Artificial Intelligence trains managers to combine AI, data-driven marketing and project management. Students learn AI fundamentals and applications in digital marketing, develop hands-on technical skills (e.g. Python, analytics, UX), complete company projects and gain professional certifications (Google, Meta, PMI, CAPM).


IPAG Business School
Online MSc in Digital Marketing and Data Analysis
- Online
MSc
Full time
12 months
Distance Learning
English, French
Digital is transforming purchasing processes and communication with brands: over half of French people buy online, watch videos or TV programmes online, look up product reviews before buying and make use of social media to submit and read reviews*. This trend is certainly going to keep growing and therefore, a greater understanding of digital marketing and data analysis will be required. This is exactly what our online digital marketing course provides.


Audencia Business School
MSc in Digital Marketing and Strategy
- Nantes, France
MSc
Full time
2 years
On-Campus
English
The academic content of the MSc in Digital Marketing & Strategy is systematically reviewed and redeveloped includes practical workshops with real-world situations, and boosts your operational skill set.


ESSEC Business School
Specialized Master ® Marketing Management and Digital (MMD)
- Cergy, France
Master degree
Full time
1 year
On-Campus
French
Marketing is more than ever a key business function. While remaining general in the marketing function in its strategic and operational aspects, this expert program integrates innovative approaches to management and digital marketing which are revolutionizing the world and businesses with new paradigms and business models to (re)invent; in a world where the responsibility and challenges of ecological and societal transition are major.

Rennes School of Business
MSc Digital Marketing Management
- Rennes, France
- Paris, France
MSc
Full time
1 year
On-Campus
English
The MSc Digital Marketing Management is designed to equip you the skills, tools, and knowledge needed to thrive in today’s competitive digital economy. This is ideal for graduates and early-career professionals seeking to enhance their career prospects in the dynamic field of digital marketing.


MBS School of Business
MSc Digital Marketing
- Montpellier, France
- Paris, France
MSc
Full time
1 year
On-Campus
English
The marketing challenges of tomorrow will focus on mastering digital marketing and, crucially, adopting a true omnichannel approach. Success depends on making informed decisions that capture value from your customers across every touchpoint, while simultaneously creating value for your company.


SKEMA Business School
Fast-track counseling
MSc in Digital Marketing and Business of Entertainment
- Suresnes, France
MSc
Full time
1 year
On-Campus
English
Fast-track counseling
A specialised MSc combining digital marketing skills with business of entertainment knowledge, delivered jointly by SKEMA Business School and UCLA Extension. Students can follow a One‑Year MSc or a Two‑Year MSc and study on the Los Angeles (UCLA Extension) and Sophia Antipolis (SKEMA) campuses.

GEM – Alpine Business School
MSc Digital Marketing & Data Analytics
- Grenoble, France
- Pantin, France
MSc
Full time
1 year
On-Campus
English
Our objective is to enable students to succeed in fast-paced and technology-driven environments by empowering them with highly sought-after employability skills in analyzing consumer behavior, creating effective digital marketing strategies, and making data-driven business decisions. Our MSc program in Digital Marketing and Data Analytics is an excellent choice for anyone looking to launch or advance their career in this exciting field.


ESSCA School of Management
Fast-track counseling
MSc in EU-Asia Digital Marketing & Business
- Paris, France
MSc
Full time
12 months
On-Campus
Fast-track counseling
The MSc in EU-Asia Digital Marketing & Business prepares you for careers in digital marketing with a focus on European and Asian markets. This programme combines creative and managerial skills with international experience in Shanghai.
Learn more about Digital Marketing and E-Commerce Masters degree programs in France
You'll examine consumer behavior, campaign analytics, and revenue strategy at the intersection of marketing and digital commerce. A Master's in this area goes beyond foundational marketing knowledge, asking you to lead projects, interpret complex data sets, and make decisions that connect brand performance to business outcomes.
The learning environment in France fosters critical inquiry and cross-cultural exchange among peers from diverse professional backgrounds. Through industry-linked projects and team-based coursework, you'll practice techniques like search engine optimization, conversion rate analysis, paid media planning, and customer journey mapping, all within a strategic rather than purely executional frame.
Graduates move into roles such as digital marketing manager, e-commerce director, performance analyst, and growth strategist, across retail, media, luxury, and tech sectors. France's strong presence in luxury goods, fashion, and international retail gives your studies real-world industry context, while the competencies you develop, including data-driven decision-making, cross-channel campaign management, and digital merchandising, are recognized by employers globally.