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8 Digital Marketing and E-Commerce Masters Degree Programs in Austria
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ZEBS International Business School
1 year MBA (Digital Transformation, Finance, Digital Marketing)
- Online Austria
- Online Switzerland
- + 2 more
MBA
Part time
12 months
Distance Learning
English
What Makes Our Students’ LinkedIn Profiles Stand Out? It’s all in the design of our world-class Global Online MBA program (EU-accredited and globally recognized!). Every course is carefully crafted to build the practical skills that top employers value most, with a focus on: Digital Transformation, Leadership & Strategy, Entrepreneurship & Finance, Digital Marketing, Soft Skills such as communication, stress management, teamwork, problem-solving, decision-making, and more. The Real-World Skills MBA is EU-accredited, globally recognized and ranked among the Top 10 MBA programs in Europe. With students from 30 countries across 4 continents, you’ll join an exclusive, global business network—a powerful community that will help you elevate your career and open new international opportunities.


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HOK | University of Applied Sciences Kufstein Tirol
Master in Digital Marketing
- Kufstein, Austria
- Online
Master degree
Full time
6 semesters
On-Campus
English
Our full-time master's in Digital Marketing emphasizes developing expertise at the intersection of marketing, creativity, and web technology, while also incorporating social skills and leadership training. It’s your career springboard to the future of marketing!


IMC Krems University of Applied Sciences
Marketing (EN)
- Krems an der Donau, Austria
MA
Full time
4 semesters
On-Campus
English
Der englischsprachige Master-Studiengang Marketing vermittelt strategisches Marketingmanagement, Brand Management, digitales Marketing, Kommunikationskompetenz, Marktforschung, Webdesign und Storytelling. Zur Auswahl stehen die drei Major Tracks Tourism and Hospitality Marketing, Fashion and Lifestyle Marketing sowie Retail and Shopper Marketing.


WU - Vienna University of Economics and Business
Masters in Digital Economy
- Vienna, Austria
MSc
Full time
4 semesters
On-Campus
English
You’d like to develop digital business concepts or even start and manage your own business? With the Digital Economy MSc, you can become an expert on the latest digital developments. Learn how to apply digital business models and solutions and become a leading player in innovation.
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IMC Krems University of Applied Sciences
Master Digital Business Innovation and Transformation
- Krems an der Donau, Austria
Master degree
Part time
4 semesters
Blended
English
With the Digital Business Innovation and Transformation master degree, you will be qualified to manage digital transformation across multiple industries.


IMC Krems University of Applied Sciences
Master Sustainable Chemistry and Digital Processing
- Krems an der Donau, Austria
Master degree
Part time
4 semesters
On-Campus
English
Sustainable chemistry is driving the transformation in the industrial production of chemicals and materials, always aiming for resource efficiency and minimal environmental impact. Expertise in this field positions you for success in an evolving landscape! Our master's degree program in Sustainable Chemistry and Digital Processing responds to this trend with a novel study offering in the field of applied chemistry.


University of Applied Sciences Upper Austria
Fast-track counseling
Master's degree in Digital Business Management
- Steyr, Austria
MSc
Part time
4 semesters
On-Campus
German
Fast-track counseling
Digital media and technologies are shaping the business world and our society. They are changing competition in digital business and require new, innovative business models.


WU Executive Academy - Vienna University of Economics and Business
Executive MBA Digital Transformation & Data Science
- Vienna, Austria
EMBA
Part time
18 months
On-Campus, Blended
English
Take advantage of the Executive MBA Digital Transformation & Data Science is to learn the tools and strategies needed to master digital challenges, and transform your business.
Learn more about Digital Marketing and E-Commerce Masters degree programs in Austria
You'll analyze consumer behavior, campaign performance, and conversion funnels at a level that goes well beyond foundational marketing study. A Master's in Digital Marketing and E-Commerce asks you to move from understanding concepts to owning strategic decisions across the full customer lifecycle.
The learning environment fosters analytical independence and a sharp attention to evidence-based reasoning. Austria's central position in Europe means your coursework draws on cross-border commerce contexts, giving you exposure to multilingual markets and European data regulations like GDPR that employers across the globe recognize and value.
At this level, your modules will cover advanced topics such as paid media attribution, SEO architecture, email automation strategy, and digital storefront optimization. You'll also practice interpreting analytics dashboards and translating data into actionable recommendations, skills that transfer directly into roles like e-commerce manager, digital strategist, or performance marketing lead.
Graduates pursue careers in sectors from retail and fintech to media and consulting. The combination of technical competency and commercial thinking you develop here is relevant whether you end up working in Europe, Asia, or anywhere in between.