The Master’s Degree course in Trade and Consumer Marketing was founded in 2005. It was the first Master in Marketing in Italy and was designed to provide specific training for the development of marketing strategies and commercial policies of manufacturing, retail, and service companies. It stems from the 50-year-old research activity of the Marketing Area at the University of Parma, a well-known “research school” in the field of retail, distribution and channel management.

our International Master in Marketing Management, Omnichannel, and Consumer Analytics is your gateway to mastering the challenges and seizing the opportunities of modern marketing. Today, marketing is essential for businesses to deeply connect with customers, excel in competitive markets, and achieve growth through innovative strategies and impactful engagement.

This unique program prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe.

The Master's Degree in Consumer Psychology and Behavior at EAE Business School Madrid is designed so that you are able to apply all the knowledge of consumer behavior in the research and analysis that is carried out by a marketing department, focusing their needs on the central nucleus to have a good experience.

Throughout this Master, students will be prepared to learn how neuroscience can bring a deeper insight into consumer behavior from scientific models of behavioral biology.

In the Master in Consumer Experience Management, students will be prepared to: Know and manage the fundamentals of the responsive and customer centric marketing model, knowing how to manage users' purchase and consumption journeys, using both data marketing technologies and tools, integrating them with the multidisciplinary concepts and practices of applied social and behavioral sciences.

The Master in Market Research & Consumer Behavior is a one-of-a-kind 10-month program, combining consumer psychology with research and analytics methods fully adapted to a strategic business context. It empowers students to leverage their insight-generation capabilities with hands-on execution. As the world becomes more reliant on technology, it now requires innovation at the speed of light. This program will give you the knowledge and skill set required to guide business strategies and develop actionable plans to address the wants and needs of today's marketplace and anticipate those of tomorrow. Furthermore, it is hand-crafted and constantly updated around the needs of top industry recruiters, making you a top contender for the most competitive roles in the field.

One of the objectives of the Master in Market Research and Consumer Insights is to update and train market research and intelligence professionals, analysts and strategic planning professionals to better use the different methods and techniques of market research and to understand the dynamics and Consumption habits.

The online Master's Degree in Pharmacovigilance and Regulatory Affairs is designed to train highly qualified professionals in the field of pharmaceutical regulation, in relations with health authorities in the field of medicines and other legal bases such as medical devices, cosmetics and food supplements.

Understand and understand the new practices within the buying journey and the consumption sessions of products and services: from discovery to the research, analysis and acquisition process, understanding the experience, consumption and disposal. Monitor, understand and anticipate changes and trends in the market, consumption and lifestyles and purchasing behaviors in the omnichannel era.

The MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity. 

NMSU Online degree programs are designed to serve students who want to pursue a program or course(s) via technology (100% online, hybrid or ITV formats) . NMSU Online offers programs in online and hybrid formats for Certificates, Associates, Bachelors, Masters, Graduate Certificates, and Doctorates, as well as and K-12 NM educator licensure and endorsement programs. The Master of Science Family and Consumer Sciences Teaching, Research, and Administration degree is designed to prepare students to work in agencies and academic settings such as schools, hospitals, rehabilitation, centers, human service facilities, residential programs, or private practice. The program equips graduates to undertake research projects in these settings. The option to write a thesis is available.

At the end of the Master's (MBA) in Product and Category management, graduates will combine theory with their work experience and display a sound knowledge of the Product and Category Management industry.