Master in Web Marketing, Branding, and Merchandising In today’s digital world, marketing is at the heart of every successful global business strategy. Companies must rethink how they engage with markets and connect with consumers, using powerful digital tools and channels to stay ahead. The Master in Web Marketing, Branding, and Merchandising is a fully online, career-focused program that offers a comprehensive overview of the digital marketing landscape. Students gain the skills to analyze market trends, understand consumer behavior, and create data-driven strategies to build strong, lasting customer relationships. Through a mix of theoretical foundations and hands-on projects, you’ll learn how to develop digital content, manage online branding, and design marketing campaigns that align with a company’s goals. This program equips you with the knowledge and practical experience needed to thrive in a fast-paced, tech-driven marketing environment.

The Master in Beyond Branding is a year-long program that explores how brands behave and conceptualize today, analyzing the current landscape of brand communication and studying how global changes have influenced brand aesthetics and in business models. We believe that branding has evolved far beyond logos and brand manuals due to the great influence of technological changes and the Internet in the last 20 years: new forms of complexity when communicating require novel responses to their responsible. Contemporary corporate identities must adapt to a new range of audiences, formats, devices and narratives.

The Master in Branding will provide you with a global vision for the creation and management of brands, and will allow you to achieve success in an increasingly globalized and competitive environment.

Brands are created to give consistency and coherence to the communication of a product and, hopefully, to endure and survive. But how can they adapt even when forced to evolve and question their core values? You will find the answer in our Beyond Branding Master.

Currently, the people in charge of brand communication must understand the deep relationship between technology, values and human relations in order to apply them to branding design. Otherwise, they will not be able to generate relevant messages and proposals for brands, products or services. From this reflection is born this BrandStorming: Master in Brand Communication. Because you have to rethink what meaning a brand has today. Fortunately, two key elements will always be necessary: strategy and creativity.

The Master’s Degree in Branding and Packaging Design provides theoretical and practical training so that future brand and packaging designers can acquire a holistic vision and specialise in the conceptualisation, creation and design of online and offline brands, as well as the design of packaging that provides unique experiences while reinforcing consumer commitment to their brands of choice.

Embark on this journey through the multidisciplinary world of branding and gain insight into each phase of the brand management, creation and communication process—from strategic definition to activation in the user experience, through the immersion, definition, expression and activation of a brand.

We come from a period in which we were all clear that content is king. And most of the brands that went digital believed they could be a newspaper. One day, not long ago, they began to realize that they were not. That many of them could not generate news every day. That it was an added effort that did not contribute and did not quite translate into sales or brand awareness. In addition, other problems were also detected. Such journalistic management of the networks brought good things, but essential nuances for communication and the global strategy of a brand were lost along the way: positioning, persuasion, sales, tone, style, differentiation from the competition, and so on. At that time, many advertisers are forced to find another way to be on the web.