Master in Web Marketing, Branding, and Merchandising In today’s digital world, marketing is at the heart of every successful global business strategy. Companies must rethink how they engage with markets and connect with consumers, using powerful digital tools and channels to stay ahead. The Master in Web Marketing, Branding, and Merchandising is a fully online, career-focused program that offers a comprehensive overview of the digital marketing landscape. Students gain the skills to analyze market trends, understand consumer behavior, and create data-driven strategies to build strong, lasting customer relationships. Through a mix of theoretical foundations and hands-on projects, you’ll learn how to develop digital content, manage online branding, and design marketing campaigns that align with a company’s goals. This program equips you with the knowledge and practical experience needed to thrive in a fast-paced, tech-driven marketing environment.

The Master in Beyond Branding is a year-long program that explores how brands behave and conceptualize today, analyzing the current landscape of brand communication and studying how global changes have influenced brand aesthetics and in business models. We believe that branding has evolved far beyond logos and brand manuals due to the great influence of technological changes and the Internet in the last 20 years: new forms of complexity when communicating require novel responses to their responsible. Contemporary corporate identities must adapt to a new range of audiences, formats, devices and narratives.

The Master of Branding is the ultimate branding educational experience: the global brand consultancy firms united into an immersive academic program. Branding journey from strategy to identity, from design to management, from innovation to customer experience, from digital to branded environment. Cross disciplines and cross countries.

The Master in Branding will provide you with a global vision for the creation and management of brands, and will allow you to achieve success in an increasingly globalized and competitive environment.

The Master of Professional Studies in Branding is a one-year graduate degree program that examines the relationship between design and strategy, and the power of design thinking as a way to combine creative skills with the problem-solving and decision-making processes of design and business. It is the first program of its kind in the United States and offers its students a unique opportunity to study with some of the most accomplished branding experts working today.

Brands are created to give consistency and coherence to the communication of a product and, hopefully, to endure and survive. But how can they adapt even when forced to evolve and question their core values? You will find the answer in our Beyond Branding Master.

The objective of the MSc Brand and Marketing Management is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services.

The Master's Program in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, communication techniques - focusing on aspects of positioning strategies and brand management - and identity and consumer needs without neglecting the analysis of digital media.

Masters Program in Brand Design for Hospitality what does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that? From branding techniques to service design, the goal of the Master's Program in Brand Design and Management: food, wine, and tourism is to help students and young professionals develop their skills as future Managers of the HORECA industry, integrating food wine, and tourism into lifestyle offers.

The Master in Fashion Brand Management provides you with the skills to become the visionary force behind successful fashion and luxury brands. With a focus on branding strategy, brand identity, digital marketing, and business development, this program empowers you to build and enhance brand awareness, unlocking new opportunities while working on creating new brands and branding strategies from scratch as well.

Currently, the people in charge of brand communication must understand the deep relationship between technology, values and human relations in order to apply them to branding design. Otherwise, they will not be able to generate relevant messages and proposals for brands, products or services. From this reflection is born this BrandStorming: Master in Brand Communication. Because you have to rethink what meaning a brand has today. Fortunately, two key elements will always be necessary: strategy and creativity.

The One-YearMaster in Brand Design accredited by the Italian Ministry of Education aims to train professionals capable of developing the communication and image of a brand, enhancing its values. Graduates will be able to design messages for all dissemination channels, with a focus on innovative media.

The Master’s Degree in Branding and Packaging Design provides theoretical and practical training so that future brand and packaging designers can acquire a holistic vision and specialise in the conceptualisation, creation and design of online and offline brands, as well as the design of packaging that provides unique experiences while reinforcing consumer commitment to their brands of choice.

Study a Master of Arts in Brand Management. This Media and Communication Management M.A. programme is taught entirely in English at our Macromedia campuses in Munich and Berlin, Germany.

Embark on this journey through the multidisciplinary world of branding and gain insight into each phase of the brand management, creation and communication process—from strategic definition to activation in the user experience, through the immersion, definition, expression and activation of a brand.