The value of knowledge in brand management is in its specificity within the subject of business and marketing. Employers and companies seek students with the special skills that this field offers to promote the name of their enterprise.

Latvia has both fee-paying and state-financed higher education. The country has two kinds of higher education courses. These include the academic and professional programs. There are three levels of academic higher education – bachelor’s, master’s and doctoral studies. The climate in the country favors various winter sports and recreation activities such as ice skating, skiing and ice hockey. International students prefer studying in Latvia due to its social life, arts and cultural institutions. The country’s culture is easy to adopt to.