The Master in Master in Fashion Direction: Brand & Communication Management trains the specific figure who deals with the communication and voice of a brand at 360°: from advertising campaigns, events, press releases, and public relations to social media.

From the knowledge of the business logic of the fashion & luxury system to buying & merchandising processes, up to the management of marketing and digital communication strategies, the master in Fashion Direction: Brand & Luxury Management trains the best managers to creatively face the challenges to come: the valorization of a brand's heritage, storytelling and "know-how" through a unique and memorable experience for its customers, portraying the brand, through new business territories, into the future.

This full-time, intensive one-year Master’s course is ideal for aspiring fashion entrepreneurs who dream of starting or managing a fashion or luxury brand or who want to work in one of the many different areas related to fashion and luxury management.

The English-language Master’s Course in Brand Strategy and Management at IED Milano explores all processes of brand management, communication, and strategy. It provides intensive training through a variety of project-based learning opportunities that change year by year, thus enabling close interaction between students and some of the most attractive international corporations on the market.

Master in Gestione del marchio e del prodotto forma manager capaci di gestire i brand più originali, memorabili e complessi, attraverso specifiche competenze di project management dei processi di fashion design del settore moda & lusso e di product management. Si tratta di un master altamente multidisciplinare, che ibrida competenze di design, management e comunicazione: solo così è possibile seguire il brand e i prodotti dal momento dell’ideazione creativa, a quello di produzione, di comunicazione, di lancio sul mercato.

The Master of Branding is the ultimate branding educational experience: the global brand consultancy firms united into an immersive academic program. Branding journey from strategy to identity, from design to management, from innovation to customer experience, from digital to branded environment. Cross disciplines and cross countries.

Sustainability, in fashion and luxury, is not a passing trend, but a real asset to invest in, adding a valuable dimension to any product in the fashion system. This Master in Brand & Sustainability Management unique in the world, will give you access to exclusive skills and know-how that are increasingly in demand among the sector's big brands, to which you will be able to offer managerial solutions to make even complex luxury products and services sustainable and cutting-edge.

Behind a linear and intuitive customer experience lies a great complexity, in which so many different figures are mixed. Each of these is a specialist in a sector: fashion buyer, marketing manager, omnichannel strategist... weaving together so many different skills and professionalism, there is a specialized Brand & Business Manager.

Retail, Customer Experience, and Brand Touchpoint are among the fundamental assets of allcompanies, national and international, operating in today's consumer markets. The RBCX Masterwants to respond to the need these companies have to hire people who know how to face new business challenges characterized by innovative business models throughthe integration of physical and digital channels.

Paris/Milan, the strength of the Luxury Capitals of the World!

Luxury goes beyond consumption: it is the narrative that surrounds the brand - its heritage, story, and excellence. Luxury brands have their raison d'être in creativity. They add value to their products and services by offering their target audience deeper meaning and intangible value.