Study a Master of Arts in Brand Management. This Media and Communication Management M.A. programme is taught entirely in English at our Macromedia campuses in Munich and Berlin, Germany.

Marketing and brand managers make entire brands unique, ensuring they have a sustainable, competitive advantage. They develop brand positioning strategies, design and deliver holistic communication strategies, and manage their implementation and realization. If you have a business-related Bachelor’s degree and want to become one of these sought-after experts, the Master’s program in Strategic Marketing Brand Management (M.Sc.) will give you the expertise you need. 

Marketing and brand managers make entire brands unique, ensuring they have a sustainable, competitive advantage. They develop brand positioning strategies, design and deliver holistic communication strategies, and manage their implementation and realization. If you have a business-related Bachelor’s degree and want to become one of these sought-after experts, the Master’s program in Strategic Marketing Brand Management (M.Sc.) will give you the expertise you need. 

Whether Rolex or Hermès, Chanel or Rolls-Royce, luxury brands have a very distinctive allure. They have their own target groups and their own ways of achieving success and standing out from the crowd. But how exactly does management work in the luxury sector? And how does it approach marketing and sales? If you are passionate about luxury brands and want to specialize in management, marketing, sales, and strategy after your Bachelor’s degree, then the Master’s program in Luxury Management (M.Sc.) is exactly what you need.

Your heart beats for great marketing concepts and corporate communication? You want to shape the future with sustainable business strategies through digital channels? Learn to use the potential of artificial intelligence (AI), marketing and sales.

Your heart beats for great marketing concepts and corporate communication? You want to shape the future with sustainable business strategies through digital channels? Learn to use the potential of artificial intelligence (AI), marketing and sales.

Truly understanding your customers is key to any business success! With our program, we will help you build your own expert profile in the area of international marketing and branding: from behavioral insights to digital marketing tools to innovation. Our ‘theory meets practice’ approach means that you will learn about the latest scientific evidence while also applying your knowledge when working on real-life projects, developing your own marketing campaigns, and interacting with business professionals to prepare for your own career.