The Master program in Luxury Brand Management provides students with comprehensive knowledge of different managerial aspects.

The Master in Master in Fashion Direction: Brand & Communication Management trains the specific figure who deals with the communication and voice of a brand at 360°: from advertising campaigns, events, press releases, and public relations to social media.

From the knowledge of the business logic of the fashion & luxury system to buying & merchandising processes, up to the management of marketing and digital communication strategies, the master in Fashion Direction: Brand & Luxury Management trains the best managers to creatively face the challenges to come: the valorization of a brand's heritage, storytelling and "know-how" through a unique and memorable experience for its customers, portraying the brand, through new business territories, into the future.

Master in Gestione del marchio e del prodotto forma manager capaci di gestire i brand più originali, memorabili e complessi, attraverso specifiche competenze di project management dei processi di fashion design del settore moda & lusso e di product management. Si tratta di un master altamente multidisciplinare, che ibrida competenze di design, management e comunicazione: solo così è possibile seguire il brand e i prodotti dal momento dell’ideazione creativa, a quello di produzione, di comunicazione, di lancio sul mercato.

Sustainability, in fashion and luxury, is not a passing trend, but a real asset to invest in, adding a valuable dimension to any product in the fashion system. This Master in Brand & Sustainability Management unique in the world, will give you access to exclusive skills and know-how that are increasingly in demand among the sector's big brands, to which you will be able to offer managerial solutions to make even complex luxury products and services sustainable and cutting-edge.

Behind a linear and intuitive customer experience lies a great complexity, in which so many different figures are mixed. Each of these is a specialist in a sector: fashion buyer, marketing manager, omnichannel strategist... weaving together so many different skills and professionalism, there is a specialized Brand & Business Manager.