Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

To gain admission into the Nigerian universities (both public and private universities are in every state of the federation including the FCT), a prospective student has to sit for and successfully pass the UME(Universities Matriculation Examination) which is administered by JAMB (Joint Admission and Matriculation Board). Also individual universities regularly screen prospective candidates to make sure they are up to par for university level work in Nigeria.

Online learning refers to use of electronic media and information and communication technologies (ICT) in education. With online learning one has the flexibility to access their studies at any time and from anywhere they can log on.