10 Marketing Degree Programs in Malaysia

The Master of Marketing program is designed to equip students with essential knowledge and practical skills needed in today’s marketing environment. It covers core areas like consumer behavior, digita...

The Master of Marketing (Online) program is designed to equip students with a solid foundation in marketing principles, strategies, and tools. It covers key areas such as consumer behavior, digital ma...

The Bachelor of Science (Honours) in Marketing is designed to give students a solid understanding of core marketing principles and practical skills. The program covers areas like market research, cons...

The MBA in Marketing program provides students with a comprehensive understanding of marketing principles and practices in both domestic and international contexts. The program consists of core modules and specialisation modules, covering a wide range of topics.

Gain hands-on experience in digital marketing, social media strategy, and e-commerce, as well as the technical expertise in AI, blockchain, and digital currencies that employers are seeking in today’s tech-savvy landscape. Our programme even allows you to earn a Microsoft certificate, demonstrating your technological proficiency before you graduate. 

BA (Hons) Marketing program equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalized and digitalized world. Students will learn market research and analytics, e-marketing, marketing plans and strategies, and customer relationship management in a challenging and socially networked environment.

As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

The Bachelor in Fashion Design with Marketing (Honours) program is a three-year program that includes 120 credits. It is designed for individuals passionate about arts and design, providing a balanced education in theory and practical skills. The program focuses on important areas of the fashion industry like Fashion Design, Fashion Branding, Fashion Marketing, Consumer Behavior, and Fashion Manufacturing.

In this intensive two-day seminar you will learn how to properly segment markets in Asia and forecast market developments to drive company performance

The modules aim to produce graduates that are ready to become successful business entrepreneurs. Students will develop an awareness of the sustainability issues pertinent to business in the wider global context.