Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Latvia has both fee-paying and state-financed higher education. The country has two kinds of higher education courses. These include the academic and professional programs. There are three levels of academic higher education – bachelor’s, master’s and doctoral studies. The climate in the country favors various winter sports and recreation activities such as ice skating, skiing and ice hockey. International students prefer studying in Latvia due to its social life, arts and cultural institutions. The country’s culture is easy to adopt to.