Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

A few universities in the United States have extension programs in various parts of Jamaica. Most of the students who enroll in these part-time programs are working professionals who want to continue their education without having to relocate closer to the nation's Universities. Jamaica is the third largest island in the Caribbean.